19
Dec
09

IAA Kuwait invites you to submit your work to ACT Responsible

ACT Responsible Activities & Projects

ACT promotes this work worldwide through a unique showcase accessible to all on its website, a worldwide touring exhibition shown at public and professional events, conferences and debates within the communication industry :

  • Online Gallery : ACT collections generates over a million downloads of responsible adverts each year.
  • Exhibitions : every year, ACT’s collections go on a world tour. Exhibitions have already been shown in Paris, Cannes, London, Brussels, Barcelona, Warsaw, New York, Seattle, Santiago de Chile, Milan, Seoul and Beijing.
  • Conferences : Launched in 2003 during Paris’ advertising week, the conferences foster discussion about ethics and values through debates between all parties concerned and the general public.
  • Media : partnerships increase awareness and drive changes in professional and public behavior.

http://www.act-responsible.org/public/index.php?public=11&titre=KUWAIT%202008

15
Dec
09

the rich, the poor and the copycat

15
Dec
09

Veliko Turnovo – The city of the four kings

Everyone is invited to this Paragon sponsored art exhibition for Bulgarian artist Stoyana Savova under the patronage of his excellency The Ambassador of the Republic of Bulgaria Mr. Ilko Shivachev.

12
Dec
09

Paragon Marketing Communications featured in a book titled Crack Design

11
Dec
09

Dubai Lynx 2010

http://www.dubailynx.com/

10
Dec
09

Media Survey on media auditing

Dear industry proffesionals please participate by submittin your opinion on the hot topic of media auditing

English
http://www.surveymonkey.com/s/S8X3TBB

Arabic
http://www.smart-survey.co.uk/v.asp?i=16578eetne

08
Dec
09

IAA squeezes $10m from UAE media for Hopenhagen

Written by Eliot Beer, Monday, 07 December 2009

The IAA’s “Hopenhagen” effort has managed to drum up more than $10 million-worth of pro-bono advertising from UAE media outlets, the association announced today.

Hopenhagen is a world-wide push by the IAA to raise awareness of climate change in the run up to the UN summit on climate change, starting today, in Copenhagen – hence the name.

(Hopenhagen is like Copenhagen, except with a ‘H’ instead of a ‘C’, turning it into “Hope-nhagen”, conveying the message of… eh, forget it. If you don’t understand by now, there’s no hope for you anyway.)

“There has been a real momentum to the local campaign, because we have been able to engage with our key media partners who understood this is a critical issue of our time. Their support has helped generate mass awareness and mass exposure,” said Hermann Behrens, chairman of the IAA UAE chapter’s communications committee (and otherwise head of The Brand Union in the Middle East), in a press release.

“The IAA is extremely grateful to all our media partners for their proactive support and I believe as an industry we can be proud of our efforts in driving positive action through communication, in support of a concrete and I hope ultimately successful plan for sustained, climate management,” he added.

The IAA elsewhere in the region has also been active, with the Kuwait chapter, under the leadership of anti-scam fanatic Louai Alasfahani, bringing significant players in the Kuwaiti media industry on board, including Kuwait Times, Arab Times, Al Rai, Kuwait National Cinema Company, and many others.

Continue reading ‘IAA squeezes $10m from UAE media for Hopenhagen’

08
Dec
09

Arab Advertising Expenditure

1- UAE

2- KSA

3- Egypt

4- Kuwait

08
Dec
09

Inflated number of awards disproportionate to region’s true level of creativity

Source: mediaME Interview: Louai Alasfahani “Inflated number of awards disproportionate to region’s true level of creativity”

Source: Louai Alasfahani: Inflated number of awards disproportionate to region’s true level of creativity 

Louai Alasfahani of Paragon Marketing Communications is a dedicated and outspoken advertising professional, founding member of the IAA Kuwait Chapter and a well-known blogger (BlogAnubis). mediaME spoke to him about the state of creativity in the region and much more.

Continue reading ‘Inflated number of awards disproportionate to region’s true level of creativity’

06
Dec
09

Advertising law revised

Published in Al Seyassah daily Kuwaiti newspaper on November 30, 2009.

The law has been revised to re-include non-Kuwaitis in owning shares in the media and Advertising agencies.

NB. special thanks to IAA Kuwait Chapter member, Shaikh Dawoud S. Al Sabah for his support and lobbying.




Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

CONTACT

louai@paragonmc.com Mobile: +965 66009977 P.O. Box 6097 Salmiya 22071 Kuwait

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