IAA presents key awards to Indra Nooyi, PepsiCo and John Wren, Omnicom Group Ceremony at the China National Convention Centre

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Beijing, May 10th 2014: The International Advertising Association announced the recipients of its most prestigious global industry awards to Ms Indra Nooyi, Chairman and Chief Executive Officer of PepsiCo and Mr John Wren, President and Chief Executive Officer of Omnicom Group, at its 43rd IAA World Congress, taking place this week in Beijing.

Faris Abouhamad, IAA Chairman and World President and Heather Leembruggen, IAA Vice President and Chair of the IAA Awards Committee declared “The IAA Award is presented to an individual in recognition of outstanding services in the field of international advertising and marketing. It was previously known as the “Annual Award” and was presented each year from 1951 to 1984. It then became a biennial award, presented on the occasion of the IAA World Congress. The IAA did not hold awards in 2012, so this year we have honored two recipients – Ms Indra Nooyi, Chairman and Chief Executive Officer of PepsiCo and Mr John Wren, President and Chief Executive Officer of Omnicom Group.”

Cathy Tai, Vice President Corporate Affairs, PepsiCo China accepted the award on Ms Nooyi’s behalf and Serge Dumont, Vice Chairman, Chairman Asia Pacific of Omnicom Group accepted the award on Mr Wren’s behalf.

Other most recent previous recipients have included Simon Clift, CMO Unilever (recipient in 2010); Tateo Mataki, former Chairman and CEO, Dentsu Inc. (recipient in 2008); Maurice Levy, CEO, Publicis Groupe (recipient in 2006); Sir Richard Branson, Chairman, Virgin Atlantic Airways, Ltd (recipient in 2004).

The 43rd IAA World Congress program includes leading global ad industry figures - Ian Alwill,Chairman, Australian Advertising Standards Bureau; Tim Andree, President & CEO, Dentsu Aegis Network; Adam Anger, General Manager for Asia Pacific, Microsoft Advertising; Bharat Avalani, Regional IBC Director Homecare Asia, Africa, Middle East & Turkey, Unilever; Scott Beaumont, Managing Director, Google Greater China; Bhaskar Bhat, Managing Director, Titan Company Ltd;Mykim Chikli, CEO, ZenithOptimedia China; Jeffrey Cole, Director, Centre for a Digital Future, USC Annenberg School; John DefteriosAnchor & Emerging Markets Editor, CNN International;Jean-Marie Dru, Chairman, TWBA; Jim ElmsGlobal CEO, Initiative; Oliver Gray, Director General, European Advertising Standards Alliance; Jeff Han, General Manager Marketing, Tencent Online Media Group; Chris Harrison, Chief Strategy Officer APAC, ZenithOptimedia; Ben Hughes, Global Commercial Director and Deputy CEO, Financial Times; Li Ya, Chief Operating Officer, Phoenix New Media; Zeng Liang, Vice President, Baidu; Bill MacLeod, Attorney, Kelley Drye & Warren LLP; Angela Mills Wade, Executive Director, European Publishers Council; Zhong Ming, Chief Researcher, Hakuhodo Institute of Life and Living – Shanghai; Rob Norman, Chief Digital Officer, WPP Plc; Doug Pearce, CEO, OMG China; Atifa Silk, Brand Director, Campaign Asia; T.B. Song, Chairman, Ogilvy & Mather Greater China; Sir Martin Sorrell, Chief Executive, WPP Plc;Andrew Ward, Vice President Marketing, Etihad Airways; Bob Winslow, Executive Vice Chairman, Fleishman Hillard; Chen Yan, Chief Strategy Officer, Focus Media; Leaders of the Chinese Government; and many more.

Serge Dumont, Vice Chairman, Omnicom Group delivered they key evening address of welcome to the Congress delegates at the opening dinner held at the Great Hall Of The People hosted by Wang Yong, State Councilor of the State Council and Vice Minister Gan Lin, State Administration of Industry and Commerce on May 9th 2014. 

International Advertising Association The International Advertising Association (IAA), headquartered in New York, was founded in 1938 to champion responsible marketing. The IAA, with its 56 chapters in 76 countries, is a one-of-a-kind global partnership whose members comprise advertisers, media, advertising and public relations agencies, media companies, and academics. The IAA is a platform for industry issues and is dedicated to protecting and advancing freedom of commercial speech, responsible advertising, consumer choice, and the education of marketing professionals. For more information please visitwww.iaaglobal.org.

 

CANNES LIONS OFFERS UNRIVALLED TRAINING OPPORTUNITIES WITH TEN DEDICATED ACADEMIES

CL14-STACKED-LOGO-BLACK2Bob Isherwood Jack Klues Tim Mellors

25 April 2014 – The Cannes Lions International Festival of Creativity will this year offer its broadest range of unique training opportunities to date, allowing attendees to benefit from a learning experience like no other. Following the proven success of the academy programme, three new academies have been launched for 2014, bringing the total number of exclusive learning programmes to 10 and offering participants at all career levels – CEOs, CMOs, creatives, young creatives, planners, media executives, students – an exceptional chance to expand knowledge and boost professional prospects.

Commenting on the extensive programme, Steve Latham, Director of Talent and Training for Lions Festivals, says, “With Cannes Lions as a backdrop, there is no better time or place for targeted learning opportunities. The world’s greatest industry minds are in one place, for one week, meaning these academies benefit not only from the world-class Festival programme but also from unique targeted sessions and unrivalled networking opportunities. It’s an experience that couldn’t be had anywhere else.”

*NEW* CEO ACADEMY, sponsored by LinkedIn
This new course aims to offer CEOs and other business leaders the unique chance to learn insights and guidelines for cultivating a creative organisation. The two-day programme will cover: how to create a creative organisation; how to deal with transformation driven by new markets; and learnings from innovations. Professor Jerry Wind of The Wharton School, a Lauder Professor in the Marketing Department and the Director of the SEI Center for Advanced Studies in Management, will deliver the programme along with a select group of chief creative officers, chief marketing officers and technologists.

*NEW* YOUNG LIONS STORYTELLING ACADEMY, sponsored by Starcom MediaVest
This is a new intensive learning programme that focuses on the art and craft of storytelling and the positive impact it can have on brands. The academy will look at the ecosystem of brands and inspire Young Lions to understand how storytelling can develop and improve them whilst equipping them with the skills to share a brand’s story in the current media landscape. Keith Reinhard, Chairman Emeritus of DDB Worldwide Communications Group, Inc, will serve as academy dean.

*NEW* YOUNG PLANNERS ACADEMY
The new Young Planners Academy focuses on the process of the creative brief, understanding how the planner can deliver value to all stakeholders in the creative process. The academy is the first planning school designed specifically to teach young agency planners how to uncover creative insight, plan creative strategy and form the kind of relationships with creative people that consistently unlock more creative, more effective work. James Hurman, Founder and Principal of Previously Unavailable, will lead as academy dean with the help of course tutor, Teresa Alpert, Director of Crimea River Ltd.

CMO ACCELERATOR PROGRAMME, sponsored by Google and MMA
Led by Jim Stengel, this three day learning programme draws on the extraordinary mix of experience and talent that only Cannes Lions can offer, allowing senior marketing leaders to share the challenges they face with peers and help lead the marketing organisation for the future. Tailored sessions will come from award-winning creatives and marketers, whilst participants will also benefit from one-on-one sessions with Jim Stengel.

CANNES CREATIVE LEADERS PROGRAMME
Now in its fifth year, the Cannes Creative Leaders Programme is a partnership between the Berlin School of Creative Leadership and Cannes Lions. An intensive two week programme, participants spend the first week at the Berlin School campus followed by a second week at Cannes Lions, combining the official Festival programme of seminars and workshops with tailored and exclusive talks. The programme teaches people to get true creative excellence out of the teams they lead and focuses on three essential topics: the rapidly-changing creative landscape; the digital and media transformation; and the management of creatives. David Slocum, Faculty Director at the Berlin School, will lead the programme. 

ROGER HATCHUEL ACADEMY, sponsored by Statoil
This six day course brings together 35 students from across the globe and provides them with their own programme of unique, tailored sessions along with selected seminars and workshops from the main Festival programme. Tim Mellors, Global Creative Head at Grey Group, will serve as Academy Dean, with Clive Challis, Head of the Advertising Course at Central Saint Martins in London leading the course.

YOUNG CREATIVE ACADEMY, sponsored by Unilever
Aimed at young creatives aged 28 and under, the Young Creative Academy provides a week-long programme focused on expanding personal creativity. Participants will develop their creative thinking and learning to validate new ideas and implement innovative thinking. A combination of exclusive presentations from leading creative thinkers, guided sessions in the jury rooms and official Festival seminars provide a unique opportunity. The academy is led by Bob Isherwood who has had a long-standing career in advertising

YOUNG ACCOUNT EXECUTIVE ACADEMY
The Young Account Executive Academy equips future leaders with the tools they need to lead groundbreaking creativity for their clients. The course focuses on essential topics that include: leading a team; creating a culture of bravery; creating a killer brief; spotting genius idea development; and selling a winning idea. Kevin Allen, Chairman and Founder of re:kap, will tutor the academy.

YOUNG MEDIA ACADEMY, sponsored by BBC Advertising
A week-long course designed for media professionals aged 28 years or under and working for media agencies or media owners, the Young Media Academy explores the depth and breadth of creative solutions that can be applied across all media channels. Under the guidance of academy dean, Jack Klues, who prior to his retirement was Chairman and CEO of VivaKi, attendees will learn how they can creatively manage the relationship between the idea, the media channel and the client. 

JIM STENGEL YOUNG MARKETERS ACADEMY, sponsored by Dentsu Aegis Network
Aimed at professionals working for client marketer companies, this academy addresses the importance of creativity in communications and provides a bigger picture of a marketer’s role. The programme is led by Jim Stengel with experts Suzanne Tosolini and Serfi Altun serving as academy tutors. The course will focus on: the case for creativity; communication strategy excellence; best-practice agency-client relationships; and the modern brand.

To apply and for more information on the dates of each academy, costs and eligibility, please visitwww.canneslions.com. Cannes Lions takes place between 15-21 June in Cannes, France.

 

 

Super Sales & Shopping Bonanza Kicks off Tomorrow at GITEX Shopper Spring 2014 -Best bargains on latest tech products; Limited Edition Honda Accord to be won daily-

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Dubai, United Arab Emirates, 22nd April 2014: All eyes will be on Dubai World Trade Centre as it hosts the region’s biggest consumer IT and electronics retail show, GITEX Shopper Spring 2014, tomorrow (Wednesday, 23 April). With unbeatable prices on over 30,000 up-to-the minute gadgets, new product launches, bundled deals and an array of exciting competitions, the second edition of GITEX Shopper Spring promises to be the most exciting four-day consumer electronics extravaganza in the region.

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Regional power retailers including E-City, Emax, Jacky’s Electronics, Jumbo Electronics, Max Electronics, One Mobile, Plug-Ins and Sharaf DG, as well as top global brands such as Acer, Dell, HP, Lenovo, LG, Nestle, Nokia, Toshiba and Samsung (platinum sponsor), are determined to offer the best deals possible on gadgets that include digital SLR cameras, smartphones, tablets, laptops and SmartTVs.

Visitors to this year’s show will be able to test the latest products, compare performance and options, before bagging a bargain thanks to the Experience Zones set up by leading brands including Lenovo, Nokia, Samsung and Toshiba among others. Experts will be on hand to help visitors learn about the latest products and upgrades and offer advice on what’s best and why.

“Whether you’re looking for the latest in LED TVs, the smartest in smartphones, or the trendiest in tablets and laptops, GITEX Shopper is the perfect one-stop shop destination to discover the latest products to improve your leisure time, home, workplace or school,” said Trixie LohMirmand, Senior Vice President, Dubai World Trade Centre (DWTC), organiser of GITEX Shopper Spring. “With exclusive show offers on more than 30,000 different products, bundled deals and launches of the latest technology products under one roof, the show offers visitors more choice, more convenience and an unrivalled shopping experience.”

Adding to the dynamic festival feel of GITEX Shopper Spring 2014, millions of dirhams worth in prizes will also up for grabs with promotions, raffles and giveaways, and a Limited Edition Honda Accord to be won every day of the show.

“We are proud to be the official car sponsor of GITEX Shopper Spring which is undoubtedly one of the highlights on Dubai’s events calendar. Honda has always been known as a technological advanced company and we believe the show is the right platform to connect with our customers. Visitors to our stand, No EX-1 in the Plaza 3 area, will receive a special GITEX Shopper discount voucher of up to AED 5,000 which can be redeemed at our showrooms on the latest Honda Accord LXB and CR-V LX models,” said Colin Cordery, Regional Managing Director of Al-Futtaim Honda.

Visitors to GITEX Shopper Spring 2014 will be delighted with the central location of the show which enjoys a dedicated Metro station just steps away from the show, and trains running from 10:00am on Friday, 25th April thanks to a special agreement with the RTA. Ample parking, a smorgasbord of food and beverage outlets and a range of interactive and entertaining activities will add to the festival atmosphere at the show.

Cricket enthusiasts visiting GITEX Shopper Spring will not miss the Indian Premier League games taking place this week thanks to a LG giant screen which will be located between Hall 3 and the Arena.

GITEX Shopper Spring 2014 will take place from 23 -26 April in Sheikh Saeed Halls 1, 2 and 3 and will open from 11:00am – 11:00pm every day. Tickets are priced at AED15/- per person and are available at the venue and at select Emarat outlets. Entry is free for children under the age of five.

For the latest GITEX Shopper information, please visit www.gitexshopperdubai.com, follow us on Twitter.

 

About GITEX Shopper Spring 2014 

The launch edition of GITEX Shopper Spring was created under the directive of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President UAE, Prime Minister and Ruler of Dubai, and similar in concept to its long-established sister show GITEX Shopper which takes place every autumn. GITEX Shopper is the largest gathering of the region’s leading ICT retailers and suppliers. GITEX Shopper Spring This high-energy consumer show attracts a diverse audience that includes IT professionals, technology enthusiasts, students and consumers as well as regional traders. The event attracts visitors not just from the Middle East but also from North Africa and the Indian Subcontinent. GITEX Shopper attracts the biggest names in the retail sector, with unique launches and special offers across the best technology, communication and entertainment products. Loyal buyers await this shopping bonanza year after year for exclusive deals and bundled offers which are not available anywhere else.

 

 

SPIKES ASIA OPENS FOR DELEGATE REGISTRATION NEW INITIATIVES ANNOUNCED

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22 April 2014 –  The Spikes Asia Festival of Creativity, the region’s foremost Festival and Awards for the creative communications industry, has officially opened for delegate registration.

This year sees a new format for the Festival as it grows from a 3-day to a 4-day event and moves to take place in the week following the Formula 1 Grand Prix, from 23-26 September in Singapore. Spikes Asia will encompass carefully curated seminars and forums, inspiring exhibitions of work, dedicated networking events and a celebratory Awards Ceremony which will bring the event to a close.

Commenting on Spikes Asia, Terry Savage, Chairman of Lions Festivals says, “It’s a really exciting time for Spikes Asia, not only because of its extended duration, but also because there are a host of new initiatives that put the spotlight on talent and training as well as new entry categories that reflect the direction of the industry in APAC. It is without doubt the must-attend event for the region’s industry.”

Two new entry categories are being introduced at Spikes Asia this year. The Innovation Category, which will award breakthrough technology and innovation, and a Healthcare Category which will honour the brave and innovative communications ideas that have overcome the unique challenges faced by healthcare brands, and succeeded – through creativity – in generating value and changing lives. Additions to the academy programme are also planned which will see increased learning opportunities across a broader spectrum of the industry.

Until 17 July, anybody wishing to purchase a full Spikes delegate package will be able to do so at the special early bird rate of S$1100. Other packages are available specifically for the younger generation and include the Young Spikes Creative, for creatives aged 28 or under, the Young Spikes Marketer, for marketers aged 30 or under and the Spikes Student, offered to students aged 23 or under. Further details of all of the packages, along with how to register and be a part of the event, can be found on the Spikes Asia website.

The Spikes Asia Festival of Creativity celebrating and inspiring Asia-Pacific creativity in communications. Suntec City, Singapore, 23-26 September 2014.
Building on 27 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between the Lions Festivals, organisers of Cannes Lions, Lions Health, Dubai Lynx and Eurobest, and Haymarket, publishers of Campaign Asia Pacific. The Festival provides the region’s growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world.
Spikes Asia, attended by over 1,800 delegates from 30 countries in 2013, offers an inspirational programme of seminars and workshops focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events in the evening and the Spikes Asia award show.
The Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print Craft, Film Craft, Design, Mobile, PR and Branded Content & Entertainment.

Key 2014 Dates
Delegate Registration: open
Entries Open: 15 May 2014
Delegate Early Bird Deadline:  17 July 2014
Entries Deadline: 25 July 2014
Spikes Asia Festival Dates: 23 – 26 September 2014, Suntec, Singapore

www.spikes.asia/

Review of Famous Company Logos: How The Big Business Uses The Emotional Power of Logos

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Alex HillsbergSubmitted by  and Chris Sibbet

Golden arches. Swoosh. Mouse ears. You know what they mean. Some logos are so powerful that they don’t need to spell out their names, or that they transcend cultural borders. How can these simple, trivial little artworks inspire global familiarity with so many of them having become iconic? Because they’re not trivial or simple.

Iconic logos are masters of subtleties and understatements. In the infographic below, we learn that logos carry sublime color meanings. Do you ever wonder why some logos are bright yellow and some red? Why luxury brands are usually black, white, or brown, while corporate logos are blue?

We know it’s not set in stone, but colors can evoke a specific emotional response from us. Red means active, yellow is energetic, blue is reliable, green is nature, etc. In fact, it doesn’t stop at the obvious; researchers at the University of Rochester in New York believe red can actually “keep us from performing our best on tests.”

Moreover, logos may already be playing with your subconscious at a much earlier stage of your life. Researchers at the University of Amsterdam found that children 2-3 years old could already recall a logo and the product it represents in 67% of cases.

Logos also create value. Interbrand’s 14th Best Global Brand reported that there’s a new number one brand in the world last year: Apple. Coke was defeated for the first time after thirteen consecutive years of dominating the prestigious list.

Many companies will stop at nothing to create the perfect logo. Even to the tune of millions of dollars as part of their branding. The new Pepsi logo was so expensive to create that the agency thought it should justify the million-dollar cost with a lecture on Da Vinci diagrams, yin-yangs, and Mobius strips. On the other end, some popular logos like Twitter and Google cost almost next to nothing!

It’s an interesting world of logos we have here. Far from puny, arbitrary doodles, they are calculated, big business strategy with one thing in mind: that you remember them in your sleep.

CHECK OUT THIS INFOGRAPHIC AND LEARN MORE ABOUT THE HIDDEN POWER OF LOGOS:

logo-infographic

 

DUBAI LYNX HONOURS 2014 WINNERS

12 March 2014 – The much anticipated winners of the 8th Dubai Lynx Awards have  been revealed and celebrated at the region’s biggest awards ceremony, which was attended by over 1,800 people.

A team of 43 respected and global jury members came together in Dubai and spent three days judging over 2,279 pieces of work from 18 countries which were entered across 15 categories. After shortlisting 503 entries, the juries went onto award 207 winners: 4 Grand Prix, 41 Gold, 70 Silver and 92 Bronze trophies. The UAE took home the most trophies, followed by Lebanon and Egypt.

The Grand Prix in each category have been awarded as follows:

Branded Content & Entertainment – No Grand Prix Awarded
15 Winners (4 Gold, 5 Silver, 6 Bronze)

Design – No Grand Prix Awarded
16 Winners (4 Gold, 5 Silver, 7 Bronze)

Direct – No Grand Prix Awarded
9 Winners (4 Gold, 3 Silver, 2 Bronze)

Film – No Grand Prix Awarded
14 Winners (3 Gold, 2 Silver, 9 Bronze)

Film Craft - No Grand Prix Awarded
25 Winners (6 Gold, 8 Silver, 11 Bronze)

Integrated – No Grand Prix  Awarded
6 Winners (1 Gold, 2 Silver, 3 Bronze)

Interactive - No Grand Prix Awarded
7 Winners (1 Gold, 4 Silver, 2 Bronze)

Media Grand Prix – Memac Ogilvy Label Tunisia, Tunis, C. S. Hammam-Lif, ‘Mobilizing the 12th Man’
34 Winners (1 Grand Prix, 5 Gold, 11 Silver, 17 Bronze)

Mobile Grand Prix – Memac Ogilvy Label Tunisia, Tunis, C. S. Hamman-Lif, ‘Mobilizing the 12th Man’
2 Winners (1 Grand Prix, 1 Gold)

Outdoor – No Grand Prix Awarded
15 Winners (1 Gold, 6 Silver, 8 Bronze)

PR – No Grand Prix Awarded
16 Winners (4 Gold, 5 Silver, 7 Bronze)

Print – No Grand Prix Awarded
12 Winners (1 Gold, 4 Silver, 7 Bronze)

Print & Poster Craft Grand Prix – Impact BBDO Dubai, UAE, Cimenterie Nationale, ‘Referee’, ‘Best Actress of the Year’, ‘Politician’s Discourse’
11 Winners (1 Grand Prix, x Gold, 4 Silver, 6 Bronze)

Promo & Activation Grand Prix – DDB Dubai, UAE, Henkel, ‘Preserving Pride’
18 Winners (1 Grand Prix, 6 Gold, 7 Silver, 4 Bronze)

Radio - No Grand Prix Awarded
7 Winners (4 Silver, 3 Bronze)

Speaking about the Print & Poster Craft Grand Prix, jury president Graham Fink, CCO of Ogilvy & Mather China, said, “This was a campaign that the more we looked at it, the more it revealed itself. It’s a very involving piece of work.”

Network of the Year was presented to Ogilvy & Mather; Memac Ogilvy Dubai took Agency of the Year; Independent Agency of the Year was awarded to Kairo, Cairo; and Media Agency of the Year went to Starcom MediaVest Group Dubai. The Lynx Palm Award, given to the most awarded production company, was presented to Dé Ja Vu, Dubai.

Eddie Moutran, Chairman and CEO of Memac Ogilvy Group for the Middle East & North Africa, took to the stage to accept his award for Dubai Lynx Advertising Person 2014, and Land Rover were honoured as Advertiser of the Year, with Hannah Naji, Marketing Director for Jaguar Land Rover MENA, present to collect the Award on behalf of Land Rover.

Also announced were the winners of the Young Lynx Competitions. Vishal Munyal, Sumanth Wilkins and Lara Agha, the team from UAE took Gold in the Integrated Competition. In the inaugural Media Competition the team from the UAE, Amar Abou Zahr, and Nadim Karam, were the winners. Whilst the team from Qatar, Tala Al Ali and Victor Haffling, won the new Print Competition. The winner of the Dubai Lynx Masar Student Creative Award for Print, Heela Daudzai, was presented with her award on stage, as was Shadan Khalaf, who won the first ever du Integrated Student Award.

The Dubai Lynx Awards concluded the three-day annual Dubai Lynx International Festival of Creativity which saw the largest gathering of advertising and communication industry peers in MENA. From tomorrow, all of the 2014 winners can be viewed online at www.dubailynx.com.

 

WINNER OF THE DUBAI LYNX 7-DAY BRIEF REVEALED

12 March 2014 – The winner of the 2014 7-Day Brief, powered by YouTube, has today been announced at a dedicated press conference which has taken place during the Dubai Lynx International Festival of Creativity.

Answering to a brief set by the international organisation UNHCR (United Nations High Commissioner for Refugees) participants had just seven days to make a 30-60 second film commercial, in English or Arabic and upload the film to YouTube for public viewing. The aim of the commercial is to raise awareness for UNHCR and to encourage those living in the GCC and MENA countries to make a monthly donation of $US100 to help Syrian refugee families receive the life-saving support they desperately need.

Philip Thomas, CEO of Lions Festivals; Tarek Abdalla, Head of Marketing for Google in MENA; The UNHCR Regional Representative to the GCC Countries, Mr Imran Riza; and jury president Bechara Mouzannar; were all present to announce that the winner of this year’s 7-Day Brief was Mohammad Jabri, resident in Saudi Arabia, for his entry ‘(I envy you!)’,http://www.youtube.com/watch?v=2Vz5NiBRJOA.

Mohammad Jabri said that he is, “honoured and privileged to be bestowed with this award. Being a Syrian, this competition meant a lot for me as it gave me the opportunity to contribute in helping my beloved Syrian refugee families. The thought of how these refugees have been waiting for over 50Mn seconds or 2 years for this misery to end led me to think in this direction. And at the same time I challenged myself to relate their sorry state of affairs through an idea that drives the audiences to act. Hopefully, this ad will not just be a message viewers who would want to skip, rather something that results in creating a real-life ‘skip-button’ for the affectees.”

Due to the high standard of entries, the jury also decided to award two further submissions as highly commended. Sri A, resident in the UAE, was awarded second place for his entry, ‘Ever After’: http://www.youtube.com/watch?v=i04Ipv4jN-A,
and Naval Paradkar, resident in the UAE, was given third place for his entry, ‘SkipNow’:http://www.youtube.com/watch?v=Q1l_bqy5FN0.

Speaking about the competition, jury president, Bechara Mouzannar, Chief Creative Officer of Leo Burnett MENA, says, “Some of the best pieces were done by, probably young, ad people that are not necessarily labelled as ‘creative’ but happy to become professionals at day, amateurs at night, for 7 consecutive nights and for a good cause. The crafting, storytelling and thinking behind the three top pieces should be acknowledged, particularly in the winning piece of work where the execution is simple well-crafted and perfectly rooted in social conversation.”

As part of the winner’s prize, Mohammad Jabri was given the chance to recut his winning commercial with professional production facilities provided by The Collective. The recut ad is now available to view at http://www.youtube.com/user/officialdubailynx.

Tarek Abdalla, Head of Marketing for Google in the MENA region said, “This contest sought out a creative individual who would be able to shine light on this important cause using the power of video. The winning submission by Mohammad Jabri demonstrated that videos transcend language and cultural barriers by presenting a cause that can plead and touch all viewers. With a platform like YouTube, the world will now be able to see their work and raise awareness for this important cause.”

Further details on the 7-Day Brief, including the brief and information on the jury, can be found athttp://www.dubailynx.com/talent_training/youtube/. The Dubai Lynx International Festival of Creativity opened its doors to delegates on Sunday and has provided three days of inspiration for MENA’s creative communications industry. Mohammad Jabri will be presented with his award on stage at tonight’s much anticipated Awards Ceremony and Dinner which will reveal the all of the 2014 winners.

DUBAI LYNX FESTIVAL DRAWS TO A CLOSE FINAL SHORTLISTS RELEASED AHEAD OF TONIGHT’S AWARDS

 12 March 2014 – The Dubai Lynx International Festival of Creativity has drawn to a close after three inspirational days of creativity, learning and networking. The Awards Show, which will see the winners revealed and celebrated, is taking place tonight at the Madinat Arena, Dubai.

Ahead of the Awards, the final three shortlists have now been released by the juries. 18 have been shortlisted in Branded Content & Entertainment, 56 in Film Craft and 7 in Integrated.

Yesterday delegates enjoyed seminars from jury presidents Graham Fink and Gabriela Lungu, as well as PHD’s Mark Holden who looked at how thinking and mechanics can be used as a business model; Humberto Polar of Draftfcb Peru who explained how with increased humanistic approaches campaign effectiveness can improve; WPP’s John O’Keefe who gave his argument for the importance of getting back to basics and coming up with ideas; Laura Krajecki from Starcom MediaVest who discussed the current era of visual engagement; and Ogilvy & Mather’s Rory Sutherland who looked at understanding human decision making and the resulting consumer responses to marketing.

10 Forums were delivered to packed rooms across the three days. Offering a smaller, more interactive learning environment, the Forums came from the Film Makers Panel, Infusion, iV2, Gyro, du, L & K Saatchi & Saatchi, photographer Euan Air, visual artist Gary Yong aka Enforce One, Brandhome, Google and YouTube

This year’s Dubai Lynx saw a huge dedication to the nurturing of talent with over 50 people taking part in tailored academies. Offering an unbeatable environment for the development of skills, the Lynx Academy offered exclusive learning opportunities to students; the Future Leaders of Marketing helped young marketers achieve their potential; Think Tank aided senior marketers in harnessing their creativity to build effective strategies; and the Digital Lab equipped attendees with a deeper understanding of digital creativity.

Prior to the Festival two student competitions were open, the Masar Student Creative Award for Print and the Du Integrated Student Award. Yesterday the winners of these awards were presented with their certificates on stage. Heela Daudzai from the American University in Dubai won the print competition and Shadan Khalaf from the University of Sharjah took first place in the integrated competition. Later today, the winner of a third competition, the 7-Day Brief powered by YouTube, will be announced at a press conference at the festival venue.

Excitement is currently building ahead of tonight’s Dubai Lynx Awards, the annual regional awards that see creative benchmarks set within the MENA region. The winners of the 2014 awards will be announced and honoured on stage, with celebrations taking place into the night. For up to date information on Dubai Lynx visit www.dubailynx.com or Facebook.

Dubai Lynx on Instagram by Anubis

To share the Dubai Lynx 2014 experience we set up an Instagram account of the experience from our side of the table. I hope you enjoy and share your experience too.

You can follow us on instagram dubailynx Louai Alasfahani

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