Advertising: agency: Talent CS, Kuwait.
Art Director: Saif El-degwi.
Frustrated “creative directors” in Kuwait continue in their bad habits of creating Ghost ads and Copy-cat ads which they then enter in all kinds of creativity awards to compete unethically with real work. It was people with this kind of low ethics that led to the Dubai Lynx scandal and it seems the industry is still full of them.
Published in Media Week ME. 14 June 2009. Page: 22.
Source: http://content.yudu.com/Library/A18s28/MediaWeekMiddleEast1/resources/index.htm?referrerUrl=http%3A%2F%2Fwww.yudu.com%2Fitem%2Fembedded_reader%2F63422%2FMedia-Week-Middle-East–14-June-2009–Issue-35-%3Frefid%3D9622
‘We’re not the taco stand…’ |
| Written by Eliot Beer, Thursday, 28 May 2009 | |
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It’s a well-trodden theme: how weird is the relationship between marketing agencies and their clients? Er… quite weird, it seems. This video – of the vendor-client relationship, translated to the real world – seems to be doing the rounds at the moment; the sad consensus seems to be that it’s rather accurate. Enjoy. (Also, is it just us, or is that Family Guy creator Seth MacFarlane in the video store…?)
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Client: Al Tilal Complex
Agency: Paragon Marketing Communication
Creative Director: Louai Alasfahani
Country: Kuwait – 2009
Featured in Media Week ME magazine. 7 June 2009. Page: 26.
Advertising Agency: Impact & Echo BBDO
Art Director: Pankaj Bangde
Copywriter: Lokesh Achaiah
Creative Director: Viraj Ponkshe
Country: Kuwait – 2008.
“Here is an exciting campaign for all advertising lovers out there, it was created by Impact BBDO Kuwait for the Night of the AdEaters event in Kuwait. Each ad was themed in accordance with the ‘look & feel’ of a different brand like Pepsi, Mini, DHL and many others. The copy features some interesting headers like “Imagine paying for watching commercials”, “No commercial break during commercials” and “Kuwait’s longest commercial break”…some people hate commercial breaks, but not the AdEaters!” – Mediame.com
Source: Night of the AdEaters Kuwait
Brand Hijacking: Consumers appropriating brands for themselves and adding their own meaning to it.
Client: Almaya Group
Title: Shop Different
Product: Supermarket
Agency: Insignia
Creative Director: Ashwin Pednekar
Copywriter: Gaurav Sinha
Art Director: Ashwin Pednekar
Illustrator: Mir Tahir Faizi
Country: UAE, Dubai – 2008
this was entered into the 2009 Dubai Lynx
Client: Al Noor
Title: Anything is possible…
Product: School
Advertiser: Al Noor Training Center for Children with SPE
Agency: Motivate Publishing
Copywriter: Swapna Varma
Art Director: Abdul Shafeeq
Country: UAE, Dubai – 2008.
Client: Porsche Cars North America
Agency: Fallon McElligott
Art Director: Bob Barrie
Writer: Bruce Bildsten
Photographer: Shawn Michienzi
This ad was featured in The One Show. Advertising’s Best Print, Radio, TV. Vol. 15. Page: 194. ISBN: 0-929837-06-1.
Consumer newspaper 600 lies or less: Campaign.
Client: Sony
Agency: Saatchi & Saatchi
Creative Director: Ed Jones
Art Director: Fadi Yaish
Copywriter: Avinash Sampath
Illustrator: Fadi Yaish
Photographer: Sunil Raju
Country: UAE, Dubai – 2007.
Source: http://mediame.com/image_media/print/kiss
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