Paragon Young Creative on Spotlight at Branding in Asia

As part of an ongoing series highlighting young talent in the industry, Branding in Asia brings you “One Under 30: Young Creative Spotlight”, a regular feature that focuses on up-and-coming talent in the ad world.

On tap this week is Tyrone Usana, the 29-year-old Executive Creative Director native of The Philippines is now based in Muscat, Oman working at Paragon International.

He told us, “I’ve drawn inspiration from things that most people tend not to notice, those minuscule details that have rousing truth in them.”

To view the full article, click the link below. https://brandinginasia.com/one-under-30-tyrone-usana/

How Lowe can they go?

This is a new low even for Mullen Lowe

First published 6th of July, 2016

https://www.behance.net/gallery/40379979/Mercedes-Benz-key-visuals

Less original: by Mullen Lowe – Kuwait

First published December, 2018

The full video

Here we go again…

Copycat, cut & paste and plagiarism are synonymous with theft, fraud and lack of creativity all of which are turning our industry into a commodity.

Stealing someone else idea and attributing it to yourself is bad enough but to win a pitch for a major luxury automotive brand in Kuwait and make huge financial benefits with a stolen idea is a crime that should be punishable by law in my view for the following reasons:

1- It does not show respect towards the Art Director who is credited with the original idea who happens to be a fellow industry practitioner – one of our own big family.

2- It does not show respect towards the client who is most likely paying an arm and a leg for the agency “creative work” while unwittingly being set up by the agency for a probable lawsuit due to their own plagiarism and betrayal of the client trust.

3- It does not show respect to any one of the numerous agencies that spent sleepless nights brainstorming, researching, sketching, crafting, etc. etc. only to lose this pitch to Mexican Art Director Oscar S. who is clueless of the fact that his work which was plagiarized by Mullen Lowe actually won the pitch for the Mercedes Kuwait account.

4- It does not show respect towards the Mullenlowe international brand and creative work by their own management and team in the Kuwait office.

What is your opinion? which point best resonated with you? please let us know in the comments section. we would love to hear your mind.

What to Expect From Web Design in 2016

Submitted by: Brian Jens

Screen Shot 2016-03-05 at 1.14.57 PM

In 2015, DesignContest noted some trends emerging in the design: “codeless” platforms, parallax, one-page website etc. Although many design trends are just one-day influences, some of them are crucial for the industry. The growing range of gadgets requires constant adaptation of design technologies to meet changes occurring in web design.

Let’s unveil the curtain of secrecy over 2016 and look at the main prospects awaiting us.

Automation of Page-proof

The web development had always been a divided labor: designers worked over appearance while encoders aimed to make everything run properly.  But it got somehow changed since the tools for web design are getting more functional, more ambitious and smarter.

Today you don’t even need to write a single line of a code to get the functionality needed.  We’re witnesses of a paradigm shift in which entry barrier for designers lowers, and every performer can concentrate just on his direct work.

So today, while designers are focused on the quality of their projects, algorithms behind the selected platform become smarter and smarter to ensure the actuality of the design solution performed. Of course, the need for web programmers will never disappear, but their responsibility is gradually changed.

Video Guides

No matter how large is the scale of your business – if should follow the trend of creating your own video instructions. The main aim of such guides is to demonstrate the principle of operating of your product and services along with all its advantages.

As practice shows, when scrolling through your website, a visitor could still not get the idea of the functioning of the product. Unlike text information, movies convey important things in a few minutes.

Real-Time Previews

The design of promotional pages is something that develops incredibly fast due to the increase of Internet speed and browser capabilities. By adding real-time previews of the products to home or promotional pages, you’ll be able to attract additional visitors and force them to make a target action. Preview will also help you to introduce a product or service in the best light, highlighting its advantages and hiding possible disadvantages.

Continue reading

SIR ROGER MOORE REVEALED AS YOUNG LIONS HEALTH AWARD JUDGE

NYHQ2000-1009

Lions Health has announced that UNICEF Goodwill Ambassador and 007 Actor, Sir Roger Moore, will be joining the dedicated jury of respected industry leaders judging the Young Lions Health Award, an exciting new competition for young creatives and marketers that aims to improve challenges facing health systems in low-income countries.

Launched together with UNICEF and Unilever, the Young Lions Health Award calls on the young creative industry to develop a compelling campaign that helps address this challenge. UNICEF will utilise the winning campaign as the basis for engaging the general public to advocate and mobilise support for better, child-focused health systems.

Sir Roger is a steadfast advocate for children, visiting UNICEF-supported programmes around the world. Commenting on his appointment as juror, he says, “I am thrilled to join the jury for the Young Lions Health competition which is a unique opportunity to help change the lives of the most vulnerable children.”

The deadline for entry submission has been extended until 2 April in to give further opportunity for more creative young talent to apply.

Taking place from 19 – 20 June, Lions Health is a Festival and Awards Ceremony for creative excellence in the global healthcare industry. The winners of the award will be presented at Lions Health giving them the opportunity to join the global healthcare community, as well as see their entry in the spotlight when they are honoured at the official awards ceremony.

Further information on how to enter, along with key dates and the creative brief can be found online at http://www.canneslions.com/lions_health/awards/young_lions_health_award/.

Lions Health, 19 & 20 June 2015, Palais des Festivals, Cannes, France

Lions Health is a global annual awards for creative excellence in pharma and healthcare & wellness communications, judged by international industry professionals. The awards form part of a two-day Festival of content, learning and debate that will explore the essential and unique issues relating to the world of healthcare communications, present exhibitions and screenings of the work being judged, and offer unrivalled networking opportunities.
Lions Health is organised by Lions festivals. www.canneslions.com/lions_health
Lions Festivals
Lions Festivals is the organiser of Cannes Lions International Festival of Creativity, Lions Health, Lions Innovation and Eurobest, as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, and the Asian Marketing Effectiveness & Strategy Awards. www.lionsfestivals.com
Lions Festivals is powered by Top Right Group.

LARGEST NUMBER OF VOTES EVER CAST FOR LIONS LIVE

cannes_lions_logo_3703

Cannes Lions to live stream sessions from TBWA Worldwide, WPP, Heineken, Unilever, Razorfish & Contagious, PHD and MediaCom

After a record breaking number of votes, the Cannes Lions International Festival of Creativity has today confirmed the winners of Lions Live. The online initiative, in partnership with Mindshare and YouTube, brings a selection of sessions from the Festival stage live to people, wherever they are in the world.

As 19,135 people, 9% more than in 2014, cast their vote on the sessions they most want to see, Donal Mac Manus, Head of B2B Brand Marketing, Google, Europe, said, “Cannes Lions is a key moment in the year where creators and innovators from all around the world come together to celebrate creativity and innovation. YouTube are happy to be part of that moment and believe Lions Live is a great opportunity to live stream some of the best elements of the Festival to those who are unable to make it. “ Continue reading

CANNES LIONS CONTENT PROGRAMME DIVERSIFIES CREATIVITY

Full programme delivers array of inspiration Sir Tim Berners-Lee, Marilyn Manson, Pharrell Williams, David Guetta, Julia Louis-Dreyfus, Richard Curtis cannes_lions_logo_3703

Cannes Lions is poised to deliver its most diverse content programme to date. More than 250 speakers have been confirmed as taking to the stage during the Festival in June, all of whom will offer insights and inspiration from an array of creative disciplines.

“One of the most common questions I am asked is how we choose the speakers at Cannes Lions,” says Philip Thomas, CEO, Lions Festivals.

“When you come to Cannes Lions, we say you should bring an open mind and expect to have it broadened. We programme the high profile industry people you know you need to see alongside people you’d never expect, household names alongside incredible as-yet unknowns. But the criteria are simple – can they influence and inspire the industry to make better work? The 2015 programme is packed with people that can and will.” Continue reading