23
Jun
09

Smoking ghost

Smoking

Advertising: agency: Talent CS, Kuwait.
Art Director: Saif El-degwi.

Frustrated “creative directors” in Kuwait continue in their bad habits of creating Ghost ads and Copy-cat ads which they then enter in all kinds of creativity awards to compete unethically with real work. It was people with this kind of low ethics that led to the Dubai Lynx scandal and it seems the industry is still full of them.

17
Jun
09

Fast Telco

Picture 1

Published in Media Week ME. 14 June 2009. Page: 22.

Source: http://content.yudu.com/Library/A18s28/MediaWeekMiddleEast1/resources/index.htm?referrerUrl=http%3A%2F%2Fwww.yudu.com%2Fitem%2Fembedded_reader%2F63422%2FMedia-Week-Middle-East–14-June-2009–Issue-35-%3Frefid%3D9622

13
Jun
09

Taco stand

‘We’re not the taco stand…’

Written by Eliot BeerThursday, 28 May 2009

It’s a well-trodden theme: how weird is the relationship between marketing agencies and their clients? Er… quite weird, it seems.

This video – of the vendor-client relationship, translated to the real world – seems to be doing the rounds at the moment; the sad consensus seems to be that it’s rather accurate.

Enjoy.

(Also, is it just us, or is that Family Guy creator Seth MacFarlane in the video store…?)

10
Jun
09

minimalism

TalalComplex_0.fullsize

Client: Al Tilal Complex

Agency: Paragon Marketing Communication

Creative Director: Louai Alasfahani

Country: Kuwait – 2009

Picture 11

Featured in Media Week ME magazine. 7 June 2009. Page: 26.

05
Jun
09

Ad Eaters

Adeatersabsolute

AdeatersAltoid.fullsize

AdeatersDHL

Adeatersmini

Adeaterspepsi

Advertising Agency: Impact & Echo BBDO
Art Director: Pankaj Bangde
Copywriter: Lokesh Achaiah
Creative Director: Viraj Ponkshe

Country: Kuwait – 2008.

“Here is an exciting campaign for all advertising lovers out there, it was created by Impact BBDO Kuwait for the Night of the AdEaters event in Kuwait. Each ad was themed in accordance with the ‘look & feel’ of a different brand like Pepsi, Mini, DHL and many others. The copy features some interesting headers like “Imagine paying for watching commercials”, “No commercial break during commercials” and “Kuwait’s longest commercial break”…some people hate commercial breaks, but not the AdEaters!” – Mediame.com

Source: Night of the AdEaters Kuwait

Brand Hijacking: Consumers appropriating brands for themselves and adding their own meaning to it.


05
Jun
09

shop different

DSC03215

Client: Almaya Group

Title: Shop Different

Product: Supermarket

Agency: Insignia

Creative Director: Ashwin Pednekar

Copywriter: Gaurav Sinha

Art Director: Ashwin Pednekar

Illustrator: Mir Tahir Faizi

Country: UAE, Dubai – 2008

this was entered into the 2009 Dubai Lynx

05
Jun
09

Anything is possible

DSC03231

Client: Al Noor

Title: Anything is possible…

Product: School

Advertiser: Al Noor Training Center for Children with SPE

Agency: Motivate Publishing

Copywriter: Swapna Varma

Art Director: Abdul Shafeeq

Country: UAE, Dubai – 2008.

05
Jun
09

history 101

OMO

05
Jun
09

Honestly now

porsche

Client: Porsche Cars North America

Agency: Fallon McElligott

Art Director: Bob Barrie

Writer: Bruce Bildsten

Photographer: Shawn Michienzi

This ad was featured in The One Show. Advertising’s Best Print, Radio, TV. Vol. 15. Page: 194. ISBN: 0-929837-06-1.

Consumer newspaper 600 lies or less: Campaign.

05
Jun
09

Kiss

KISS.fullsize

Client: Sony

Agency: Saatchi & Saatchi

Creative Director: Ed Jones 
Art Director: Fadi Yaish 
Copywriter: Avinash Sampath 
Illustrator: Fadi Yaish 
Photographer: Sunil Raju

Country: UAE, Dubai – 2007.

Source: http://mediame.com/image_media/print/kiss




ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

 

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