Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own.
As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4
A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia
A cliché (from French, klɪ’ʃe) is a phrase, expression, or idea that has been overused to the point of losing its intended force or novelty, especially when at some time it was considered distinctively forceful or novel. – Wikipedia
Less Original: BKME (Bank of Kuwait & the Middle East)
Agency: Horizon FCB
Kuwait
Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own.
As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4
A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia
• Check out the Ahli Bank logo in this blog logo section.
• Notice the use of stock photos in both the Sony and the AL Ghanim Electronics ads and check the stock photos section of this blog.
Stock photography consists of existing photographs that can be licensed for specific uses. Publishers, advertising agencies, graphic artists, and others use stock photography to fulfill the needs of their creative assignments.
A customer who uses stock photography instead of hiring a photographer can save time and money, but can also sacrifice creative control. – Wikipedia
Client: Burgan Bank
Agency: Memac Ogilvy
Country: Kuwait
Client: Burgan Bank
Agency: Memac Ogilvy
Country: Kuwait
Client: Burgan Bank
Agency: Memac Ogilvy
Country: Kuwait
Client: Toyota Al Sayer
Agency: Al Hudhud
Country: Kuwait
Client: KFH Kuwait Finance House
Agency: TBWA\RAAD\AFFYONI
Country: Kuwait
Client: Zee TV.
Published in Media 2007, a gulf marketing review supplements. June 2007. Page: 13.
A cliché (from French, klɪ’ʃe) is a phrase, expression, or idea that has been overused to the point of losing its intended force or novelty, especially when at some time it was considered distinctively forceful or novel. – Wikipedia
A cliché (from French, klɪ’ʃe) is a phrase, expression, or idea that has been overused to the point of losing its intended force or novelty, especially when at some time it was considered distinctively forceful or novel. – Wikipedia
Stock photography consists of existing photographs that can be licensed for specific uses. Publishers, advertising agencies, graphic artists, and others use stock photography to fulfill the needs of their creative assignments. A customer who uses stock photography instead of hiring a photographer can save time and money, but can also sacrifice creative control. – Wikipedia.
It is a shame that all of the above local and international brands who contracted local or internationally affiliated advertising agencies, have spent a lot of money in the media vehicles carrying the message and ending up with a cliche’ that had 0% differentiation and originality.
A cliché (from French, klɪ’ʃe) is a phrase, expression, or idea that has been overused to the point of losing its intended force or novelty, especially when at some time it was considered distinctively forceful or novel. – Wikipedia.
There is nothing wrong with using a magnifying lens in your ad and no one is saying that you cant use one, all I am saying is use it in a fresh and relevant way (expressing old truths in new ways); here is an example in which the magnifying lenses represent the Audi brand logo as well as communicating the close inspection and attention to detail each pre-owned vehicle is subjected to.
Agency: Ogilvy, South Africa
Executive Creative Director: Mark Fisher
Creative Director: Mark Fisher
Art Director: Gordon Ray
Copywriter: Carl Willoughby, Nicholas Pereira
Photographer: Barry White
Published: 2007
via: Audi Pre-owned : Magnifying Glass
And here is another example on using the same visual of a magnifying lens to express the power of focus
Agency: Al Hudhud IN
Country: Kuwait
The featured stock photo of a member of the Star Tribe
Client: Al Sarraf computers
Agency: Horizon FCB – Kuwait
Country: Kuwait
The entire “artwork” is based on cutting and pasting stock photos from the same CD and that too from an “international” agency.
Client: Al Fanar mall
Agency: P&A (Performance & Action)
Country: Kuwait
Client: Mekky Furniture Center
Country: Kuwait
Client: Wataniya Telecom Authorized Dealer
Country: Kuwait
Client: Staffordsshire university
Country: Oman – 2009
Published in Dalal magazine, November 2009. Page:110
Published in Dalal magazine, November 2009. Page:112
Client: NBK – National Bank of Kuwait
Agency: JWT – Kuwait
Country: Kuwait
Client: Wataniya Telecom Authorized Dealer
Agency: Graffiti Marketing Communications
Country: Kuwait
Key question, How difficult is it to actually take a photo of a veiled woman in the GCC?
Stock photography consists of existing photographs that can be licensed for specific uses. Publishers, advertising agencies, graphic artists, and others use stock photography to fulfill the needs of their creative assignments.
A customer who uses stock photography instead of hiring a photographer can save time and money, but can also sacrifice creative control. – Wikipedia
A cliché (from French, klɪ’ʃe) is a phrase, expression, or idea that has been overused to the point of losing its intended force or novelty, especially when at some time it was considered distinctively forceful or novel. – Wikipedia
ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.
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