Client: Playstation
Agency: TBWA, Paris
Creative Direction: Jorge Teixeira, Luis Christello
Art Direction: Marcus Kawamura
Copy: Jorge Teixeira
Photo: Joao Trabuco
France – 2000
Awards: Cannes Lion, Press Gold .
How can a metaphor be used to grab the viewer’s attention and emphasize the associations of a product feature?
Featured in a book by Mario Pricken titled Creative Advertising, Ideas & Techniques From The World’s Best Campaigns. Page:157. ISBN: 0-500-28476-8
| THE ORIGINAL? Original photography – 1973 Source : Photo Magazine 67, Photographer : James Wedge. |
LESS ORIGINAL Cuerpo y forma Body Treatment – 1999 Source : Cannes Archive, Agency : Kraneo (Dominican Republic) |
Source: http://www.joelapompe.net/2007/10/29/skins-on-hangers-idee-ressortie-du-placard/
Published in Creativity magazine. June 2006 issue. Page: s10.
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