Archive for March 18th, 2008



18
Mar
08

Ideas? Where’s your creativity?

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milkcopie.jpg

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• The Milk where’s your mustache ads were created by Bozell Worldwide.

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Title: Got Oil?

Format: Poster

Art Director/Designers: Bebad Cuzk, Toni Tomasek.

Client: Magdalena Young Creatives Festival.

Country: Slovenia

Year: 2004

Excerpt from the book: “part of the power of this poster depends on the viewers knowledge of the “Got Milk?ad campaign for the American Dairy Association in which the subjects featured are always shown with a “milk mustache.” In this parody, Bush’s lips are smeared with oil creating a vampire like image, alluding to his passion for oil.”

The above example is featured in a book titled “The Design of Dissent” by Milton Glaser & Mirko Ilic’. Page: 50. ISBN:1-59253-117-2.

 

18
Mar
08

Nobody wins a cube

ad-17.jpg

I have previously contributed the above examples (along with other examples) to Arab Ad magazine which they published in the December, 2003 issue. Vol. 13. No. 11. Page: 154. In the article titled “who’s who? Let’s discuss it!”.

• Check out the Midas furniture logo, http://bloganubis.com/2008/03/17/midas-industrial-brush-company/
please note that i never got paid for the inhancement of the Midas logo featured in above ad ;)

• The Midas furniture ad was created by Al Hudhud Kuwait. The Ikea ad was also created in Kuwait.

Client: KAMCO

Country: Kuwait

star-auto-2

Client: Star Auto

Country: Kuwait – 2006

innov8

Published in Kuwait in October/November, 2008

install

Country: UAE (Dubai) – April 2009

Client: NBK – National Bank of  Kuwait

Agency: JWT – Kuwait

Country: Kuwait – 2009.

ps3_rubik

Source: PlayB3yond.com

In my opinion; The play station Vs. Rubic Cube ad is the most relevant idea.

A cliché (from French, klɪ’ʃe) is a phrase, expression, or idea that has been overused to the point of losing its intended force or novelty, especially when at some time it was considered distinctively forceful or novel. – Wikipedia

18
Mar
08

Copycat creativity takes a bow

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Kuwait

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Kuwait

I have previously contributed the above examples (along with other examples) to Arab Ad magazine which they published in the December, 2003 issue. Vol. 13. No. 11. Page: 155. In the article titled “who’s who? Let’s discuss it!”.

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BMW Mini Cooper – 2003
Creative Director : Alex Bogusky,
Agency : Crispin Porter + Bogusky Miami (USA)

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Volkswagen Golf GTI – 2007
Source : Advertising Goodness,
Agency : Ogilvy (South Africa)

Source of above two examples: Gone with the wind / Idée éventée

The Jeep ad was created by Bozell Worldwide; the Lexus ad was created years after by Al Hudhud Kuwait.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

“When we all think alike, then no one is thinking” – Walter Lipmann.

18
Mar
08

Butterflies

ad-15.jpg

Original: Hermes Less Original: Aster SalonCreative Director: Alaa Dashti (Client)Kuwait
   

I had previously contributed this entry to Communicate magazine which they kindly published as an example in the cover story titled “Copycat Incorporated” in the November 2005 issue No. 11. Page:18.

I have previously contributed the above examples (along with other examples) to Arab Ad magazine which they published in the December, 2003 issue. Vol. 13. No. 11. Page: 155. In the article titled “who’s who? Let’s discuss it!”.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

“When we all think alike, then no one is thinking” – Walter Lipmann.

18
Mar
08

On flight creativity

ad-14.jpg

Client: NBK – National Bank of Kuwait

Agency: JWT

Country: Kuwait

The following ad by VTR Beirut was published in Arab Ad magazine April 2005 issue, Vol. 15. No. 4. Page: 49.

arabad dec 2005182

Client: Group Plus

• Check out the Financial Services logo in this blog logo section.
• Check out the NBK logo in this blog logo section.
• The NBK ad was created by JWT Kuwait.

 

 

 

departures

Client: Virgin Megastore

Country: Kuwait – 2009

the Virgin Megastore and Group Plus examples are the most relevent exectutions of this cliche’ idea.

for more examples of this type of cliche’ follow this link http://www.coloribus.com/admirror/airport_arrivals/

A cliché (from French, klɪ’ʃe) is a phrase, expression, or idea that has been overused to the point of losing its intended force or novelty, especially when at some time it was considered distinctively forceful or novel. – Wikipedia

18
Mar
08

Cutthroat ideas

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Original: TAGAwarded: 1995/1996

Agency: BDDP (now TBWA Paris)

France – 1995/1996

Featured in a book by Ralf Langwost titled Creative Effectiveness 2006 – The 35 most effective creative campaigns in Europe – page110. ISBN 3-9810899-0-1.

Less Original: SKM Air conditioning

I had previously contributed this entry to Communicate magazine which they kindly published as an example in the cover story titled “Copycat Incorporated” in the November 2005 issue No. 11. Page:18.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

18
Mar
08

Sky map

clous-airlines.jpgclous-airlines2.jpg

I had previously contributed the above examples to Arab Ad magazine which they kindly published in the December 2004 issue. Vol. 14 / No 11. Page: 260

Source: http://www.ads2blog.com/2008/05/28/the-time-to-act-is-now/

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own.
As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293ISBN:0-304-35505-4

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia

18
Mar
08

Fresh ideas anyone?


Original: Pampa Juice

Lebanon
I had previously contributed this entry to Arab Ad magazine which they kindly published in the December 2004 issue. Vol. 14 / No 11. Page: 261

515793983_a97522e15b_b.jpg515793985_72a5cf7839_b.jpg515793981_c9cb874897_b.jpg
This is the award entry “Ghost” version

Less Original: Almarai Juice

Agency: Memac Ogilvy & Mather

Creative Director: Baker Sartawi

Art Director: Yasser Alireza

Copywriter: Mohamed Alhebsi

Designer: Roberto Marcaida/Eldy Tendero

KSA (Jeddah) – 2007

Less Original: KDD

Agency: JWT

Kuwait

I had previously contributed this entry to Arab Ad magazine which they kindly published in the December 2004 issue. Vol. 14 / No 11. Page: 261

Less Original: Baladi

Advertising Agency: Strategies, Cairo, Egypt
Associate Creative Director: Bassem Sabry
Art Director: Mohamed Abd ELHamid
3D Graphics: Bassem Atef
Copywriter: Hamdi Naguib

Source: http://www.adblogarabia.com/its-really-baladi-again/ 

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own.
As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia

18
Mar
08

Not cute

Original: International Optics

Agency: Paragon Marketing CommunicationsKuwait

Less Original: Al Hudaib Pearl Optics

Kuwait

NB: The less original was published just a week after the original in the same media vehicle (Al Waseet)!!!

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own.
As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293ISBN:0-304-35505-4

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

18
Mar
08

Between commas

Original: Comma magazine

Lebanon

Less Original: Al Majales Magazine

Kuwait

NB they just scanned the main visual from Comma!!!

I had previously contributed this entry to Arab Ad magazine which they kindly published in the December 2004 issue. Vol. 14 / No 11. Page: 260

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own.
As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293ISBN:0-304-35505-4

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia




Louai Alasfahani

1

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

CONTACT

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Skype: louai.asfahani

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