ANUBIS

Instead of endorsing this ad; Arab Ad should have featured it on its copycat section

The following ad was also published in Arab Ad magazine April 2005 issue, Vol. 15. No. 4. Page: 35.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own.
As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia

Original: Thomson widescreen TV

Agency: Wunderman Cato Johnson

Singapore – 2000

Source: http://www.joelapompe.net/2007/10/29/very-large-sofa-assortiment-de-canapes

Source: http://www.adblogarabia.com/for-the-love-of-variety-fantasy-world/)

The above Sony example is also featured along another example in a book titled “Nouveau?” by Joe La Pompe. Page: 222. ISBN: 978-2-7533-0069-9.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own.
As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia

After getting busted; Mr. Pradeep had this to say:

A P O L O G Y

Dear friends,

This is an apology I owe everyone on this forum.

The ad I’ve created for Simon Perele is a purely pro-active ad. I am the sole creator of it and no one else in my agency is responsible for it.

Simon Perele is not a client of Liwa Advertising LLC and I’ve used my agency’s and my senior colleagues’ names inadvertently.

With this apology, I wish to absolve everyone concerned. Since this ad was done by me and me alone, I hereby declare that I will take full responsibility for any consequences that may arise from the publication of it on this website.

I further regret the fact that this idea has been done before. I wasn’t aware of that.

Pradeep Chavan

The funny part is that this busted clown still insists that he had no idea that this exact concept and exact execution was done by someone else!!!

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own.
As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia