Art of Stealing


The Original: Procter & Gamble

Crest whitening Toothpaste


Source : Cannes Lions Archive,

Agency : D’Arcy Masius Benton & Bowles (Hong Kong)

Less Original : Crest whitening Toothpaste


Source : Cannes Lions Archive,

Agency : Saatchi & Saatchi (UAE)


Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own.
As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia

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