27
Mar
08

Hand cuffs

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Less original: Team Y&R

Agency: Team Y&R

Creative Director:  Shahir Ahmed

Country: UAE

The above example is featured in Communicate magazine, June 2006. Issue: 18. Page: 32. Special Report on Cannes 2006.

It also got published in Arab Ad magazine, August 2008. Vol. 18, No. 8, Page: 38.

This was actually used as a self promotion ad!!! And was submitted to Cannes Lions and other regional and local creativity awards!!! It seems that plagiarizers will stop at nothing; the end justifies the means; and it is all because we let them get away with it…Not anymore.

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.



Louai Alasfahani

1

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

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