» 2008 » March » 27 ANUBIS

Archive for March 27th, 2008

Mar

Blood Bank

Categories: Cliche

Featured in a book by Mario Pricken titled Creative Advertising, Ideas & Techniques From The World’s Best Campaigns. Page:119. ISBN: 0-500-28476-8

Featured in a book by Mario Pricken titled Creative Advertising, Ideas & Techniques From The World’s Best Campaigns. Page:158. ISBN: 0-500-28476-8

Agency: B communications and advertising – Kuwait.

Published in Arab Ad magazine. Page:73.

Agency: Century Advertising – Lebanon.

Published in Arab Ad magazine. Page: 91.

Published in Arab Ad magazine. Page: 180.

Advertising Agency: Kaapora, Florianópolis, Brazil

Source: Ad Nation

Mar

Food for thought

By Anubis Leave a Comment

Categories: Advertising Awards, Cliche and COPY CAT ADS

Original: Farm

Art Director/Designer: Sandra Scher

USA – 2003

Featured in a book by Milton Glaser & Mirko Ilic‘ titled The Design of Dissent.

Page 136. ISBN: 1-59253-117-2

The harsh images of factory farming are difficult to bear. The animal rights organization FARM wanted to convince people not to eat meat by illustrating the cruel realities of factory farming with images of dead animals taking the place of a dinner plate. The silverware is arranged in a place setting to amplify the consequences of one’s seemingly inconsequential choice.

Year: 2006

“850 millions human-beings are starving and have no other choice” – 2008
Source : www.campagneoecumenique.ch/
Agency : Advico Young & Rubicam (Switzerland)

Source: Eating your neighbour’s idea / On remet le couvert?

Less Original: Evening Post

Agency: Team Y&R

Executive Creative Director: Trevor Purvis

Creative team: Sherif Mokbel, Terrence Baraketh

Copywriter: Maria Menezes

Photographer: Sherif Mokbel

UAE (Abu Dhai) – 2007

Source: http://www.adblogarabia.com/for-some-the-fast-goes-on-beyond-ramadan/

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

henkel1

Client: Henkel

Agency: TBWA\Italy

Country: Italy

Year: 2004

Although the main visual/execution is similar to the other featured examples; however the central idea/concept is different since it is a metaphor of “it is so clean you can eat off it”

Featured in a book by Ed. Julius Wiedemann titled “Advertising Now. Print” by Taschen publishing, Page: 246. ISBN: 978-3-8228-4027-6.

www.taschen.com

Mar

Sale

By Anubis 2 Comments

Categories: Cliche and KAAA

Agency: Paragon Marketing Communications.Creative Director: Client.

Agency: Impact & Echo

2002 – Kuwait

Creative Director: Joe Ghazal

Agency: Team Y&R

Kuwait

Creative Director: Elie Bou Chaaya

This Cliche’ won a Bronze at KAAA 2005!!! (KAAA Book page 103)

Source: http://arabadzone.blogspot.com/2008/02/c

reativity-in-air.html

Agency: Team Y&RKuwaitSource: http://arabadzone.blogspot.com/2008/02/

creativity-on-sale_15.html

Agency: Puls DDB – Kuwait

Creative Director: Gilbert Semillano

This cliche’ won at the 2008 KAAA!!!

Source: http://arabadzone.blogspot.com

/2007/08/sale-up-to.html

Both Bata and Warde were published in Arab Ad July-August 2003 issue, vol. 13 No.7 Pages: 10 & 19.

Fact 1- the same art direction won CD: Mr.Elie Bou Chaya a bronze award at the KAAA back in 2005 (back then he was with Team Y&R); Client: Jashanmal stores Brand: Delsey.Judging panel: Walid Azzi, Dr. Adel Al-Wugayan, Prof. CP Rao, Dr. Larry Pleshko, Prof. Safwat Al-Alem, Abdulrazaq Shoshan, Kenneth Hassel.

Reference: Arab Ad, December 2005/Vol. 15/No. 12, page: 23
(This issue featured the critiqued Ikea ad on page 44 as an example of creativity from Kuwait along another ad by the same art director for Corvette which won a gold award on page 23 for JWT Dubai for the Benz ad!!!

Fact 2- the same art direction won Publicis Graphics a silver award at the Jordan advertising awards back in 2005 Client: Telelink Brand: Motorola.

Judging panel: Walid Azzi, Sina Atta, Isabella Baffa, Halim Choueiry, Nagi Moubarak, Ani Orfali, Tony Sabbagh, Randa Jabaji Sharaf, Nadim Zahar.

Conclusion 1- this art direction is very popular with the judging panels across geographic boarders

Conclusion 2- the judging panel was not professional by awarding such ads.

Conclusion 3- the judging panel is professional but deliberately wanted to award certain agencies regardless of quality of work.

Source: http://www.adblogarabia.com/sale-at-ikea-in-kuwait/

A cliché (from French, klɪ’ʃe) is a phrase, expression, or idea that has been overused to the point of losing its intended force or novelty, especially when at some time it was considered distinctively forceful or novel. – Wikipedia.

Mar

You blew it again

By Anubis Leave a Comment

Categories: Ghost Ads

Agency: PENCIL Advertising

Chief Creative Director: Gilbert S. Semillano

Kuwait – 2007

NB. I am not quite sure; but it could be that this ad (art direction) might have been influenced by: http://www.adblogarabia.com/durex-ad-with-a-bunny-wonder-what-that-means/

Debated on: http://www.adblogarabia.com/beat-breast-cancer-before-its-too-late/

Playing by the rules means you don’t make ghost ads to enter awards and compete unethically with creative directors who participate with REAL work that is approved by clients and is published.

ghost-busters1

Mar

Signe of time

By Anubis Leave a Comment

Categories: Ghost Ads

Agency: Pulse DDB

Creative Director: Gilbert Semillano

Kuwait – 2007

Source: http://www.adblogarabia.com/stop-speeding-campaign-from-kuwait/

Playing by the rules means you don’t make ghost ads to enter awards and compete unethically with creative directors who participate with REAL work that is approved by clients and is published.

ghost-busters2

Mar

Trashy idea

By Anubis Leave a Comment

Categories: COPY CAT ADS

Original: Private BankArt

Director/Designer: Anatoliy Omelchenko

Country: USA – 2000

Featured in a book by Milton Glaser & Mirko Ilic’ titled The Design of Dissent. Page 131 ISBN: 1-59253-117-2

The text reading “Over 17,000,000 Ukrainians Are Living Below the Poverty Line” is simple and effectively illustrated with the familiar graphic admonishment to properly dispose of trash. items casually discarded by one are all too often desperately searched for by another, in an effort to survive.

Less Original: Red Crescent

UAE – 2006

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own.
As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4

Mar

Eye dazzling bras

By Anubis Leave a Comment

Categories: COPY CAT ADS and Optical Illusions

passionata

An optical illusion (also called a visual illusion) is characterized by visually perceived images that are deceptive or misleading. The information gathered by the eye is processed by the brain to give a percept that does not tally with a physical measurement of the stimulus source. There are three main types of illusion – literal optical illusions that create images that are different from the objects that make them, physiological illusions that are the effects on the eyes and brain of excessive stimulation of a specific type – brightness, tilt, color, movement, and cognitive illusions where the eye and brain make unconscious inferences. – Wikipedia.

Mar

Knock it off

By Anubis Leave a Comment

Categories: Advertising Awards, Copy based ads, COPY CAT ADS, Copycat, creative, Creativity, Graphic Design and Paragon

Original: KOC (Kuwait Oil Company)

Awards: Bronze at the International Summit Creative Awards

Agency: Paragon Marketing Communications

Creative Director: Xhami Alasfahani

Kuwait – 2003

Less Original: City Center

Agency: SABCO Art

Art Director: Abdallah Sumrin

Copywriter: Siddhartha Banerjee

Oman – 2006

Source: http://www.adblogarabia.com/lebanoff-help-turn-it-back-on/

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own.
As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4

Mar

Hold your pants

By Anubis Leave a Comment

Categories: COPY CAT ADS and MENA Crystal

Client: Suzuki Swift

Agency: PAGÉSBBDO, Dominican Republic

Client: Kellogs

Advertising Agency: H&C-Leo Burnett, Beirut

this entery has been awarded at the 2007 MENA Crystal!!!

Source : Via [ directdaily]

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own.
As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4

Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

CONTACT

louai@paragonmc.com

Skype: louai.asfahani

Oman Mobile: +968 94 009977

Kuwait Mobile: +965 66 009977

ANUBIS

Archive for March 27th, 2008

Blood Bank

Food for thought

Sale

This Cliche’ won a Bronze at KAAA 2005!!! (KAAA Book page 103)

This cliche’ won at the 2008 KAAA!!!

You blew it again

Signe of time

Trashy idea

Eye dazzling bras

Knock it off

Hold your pants

Louai Alasfahani

CONTACT

Email Subscription

Categories

Archives

joelapompe.Net

Links

Recent Comments

Meta