Client: Samsung A400 Mobile Phone

Agency: BDDP & Fils

Country: France

Year: 2002

Less Original

Client: Radio 1

Agency: Team Young & Rubicam

Country: UAE

Year: 2004

Finalist New-York Festival 1

Source: http://www.joelapompe.net/2007/10/19/square-cut-coupe-au-carre/

The above two examples are also featured in a book titled “Nouveau?” by Joe La Pompe. Page: 251. ISBN: 978-2-7533-0069-9.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.



Louai Alasfahani


ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

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