Size of creativity


Agency: Team Y&R

Creative Directors: Shahir Ahmed, Komal Bedi

Art Director: Rupert Allcock

Copywriter: Amit Kapoor

UAE – 2007

Title “Hiker”
Agency Team / Y&R Dubai
City Dubai
Advertiser Rhino’s
Brand Name Rhino’s
Product Name Energy Drink
Market United Arab Emirates
Country of Production United Arab Emirates
Type Magazine
Awards Dubai Lynx Awards, 2007 (Bronze Lynx Campaign) for Drinks



The above entry was submitted to Epica!!! Although it did not win it did however got featured in Epica annual titled “Book Twenty One” on page: 53. ISBN 13: 9782-88479-106-9.



Less Original: Dubai Investments

Agency: Inpress Hakuhodo

Creative Director & Copywriter: Vinod Kumar Nair

Art Director: Kamal Sethu

Photographer: Daryl Patni

UAE – 2007


Advertising agency: Saatchi & Saatchi

Art Director: Peter Al Hajj

Kuwait – 2007


All of these ads have a core concept in common – visually illustrating the size downscaling of a particular task by means of using a particular product/service.

Is there anyone out there who in this case could suggest Telepathy?


Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own.
As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia

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  1. Pingback: Harvey Davidson – The agency that copied these ads also copied « ANUBIS

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