Hammer Time

marteau991.jpgmartlandrover2003.jpg

Original: SAAB

Agency: Harvest Advertising

China – 1999

Less Original:Land Rover DefenderAgency: Team Young & Rubicam

UAE – 2003

Source: http://www.joelapompe.net/2007/10/29/car-as-hammer-completement-marteaux-12/

Source: http://www.joelapompe.net/2007/10/29/car-as-hammer-completement-marteaux-22/

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own.
As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia

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