ANUBIS

Agency: Puls DDB – Kuwait

Creative Director: Gilbert Semillano

This cliche’ won at the 2008 KAAA!!!

Source: http://arabadzone.blogspot.com

/2007/08/sale-up-to.html

 Both Bata and Warde were published in Arab Ad July-August 2003 issue, vol. 13 No.7 Pages: 10 & 19.

Fact 1- the same art direction won CD: Mr.Elie Bou Chaya a bronze award at the KAAA back in 2005 (back then he was with Team Y&R); Client: Jashanmal stores Brand: Delsey.Judging panel: Walid Azzi, Dr. Adel Al-Wugayan, Prof. CP Rao, Dr. Larry Pleshko, Prof. Safwat Al-Alem, Abdulrazaq Shoshan, Kenneth Hassel.

Reference: Arab Ad, December 2005/Vol. 15/No. 12, page: 23
(This issue featured the critiqued Ikea ad on page 44 as an example of creativity from Kuwait along another ad by the same art director for Corvette which won a gold award on page 23 for JWT Dubai for the Benz ad!!!

Fact 2- the same art direction won Publicis Graphics a silver award at the Jordan advertising awards back in 2005 Client: Telelink Brand: Motorola.

Judging panel: Walid Azzi, Sina Atta, Isabella Baffa, Halim Choueiry, Nagi Moubarak, Ani Orfali, Tony Sabbagh, Randa Jabaji Sharaf, Nadim Zahar.

Conclusion 1- this art direction is very popular with the judging panels across geographic boarders

Conclusion 2- the judging panel was not professional by awarding such ads.

Conclusion 3- the judging panel is professional but deliberately wanted to award certain agencies regardless of quality of work.

Source: http://www.adblogarabia.com/sale-at-ikea-in-kuwait/

A cliché (from French, klɪ’ʃe) is a phrase, expression, or idea that has been overused to the point of losing its intended force or novelty, especially when at some time it was considered distinctively forceful or novel. – Wikipedia.