|The Original: O DIATitle: “The cigarret kills a
hundred times more
Agency : Elipse
Rio (Brazil) – 2005
|Less Original: Khaleej TimesTitle: 5.4 million Die of
smoking related causes
every year. That’s 2000
times a 9/11″
Agency: Precept Gulf
Copy: Sudeep John Koshy
A D: Prashant Yeware
UAE – 2007
|Less Original: ASHTitle: “Terrorism-related
deaths since 2001 : 11,377.
since 2001 : 30,000,000″
New Zealand – 2008
The Khaleej Times entry was submitted by Precept Gulf to Epica!!! Although it did not win it did however got featured in Epica annual titled “Book Twenty One” on page: 116. ISBN 13: 9782-88479-106-9. Again Precept Gulf what were you thinking?…that you could copy someone else original idea and win!!! A big thank you goes to the alert and experienced judging panel of Epica…keep the good work.
All of these ads have a core concept in common – Relating death caused by smoking to death caused by terrorism; by means of both the headline and the replacement of the world trade center/Twin Towers visual with that of a visual of cigarettes. Is there anyone out there who in this case could suggest Telepathy?
Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own.
As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4
A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia