up in smoke


Original : Vesta

Agency: DDB International, Kuala Lumpur, Malaysia

Creative Director: Ng Heok Seong

Art director: Tang Mun Kian

Copywriter: Prem Vasudevan

Source: www.joelapompe.net

Less Original :

Advertising Agency: Free Picture, Riyadh

Creative Director: Abdullah Awad

Art Director: Abdullah Awad

Photographer: Jaime Nefar

Source: www.joelapompe.net

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own.
As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia

9 thoughts on “up in smoke

  1. anubis

    Dear Prem,

    I think you should be shocked if anyone (anywhere) plagiarizes your work; and in the aftermath of the shock you and your lawyers should contact the plagiarizers for a written apology or better yet a monetary compensation. Don’t forget they profited from plagiarizing your work 😉

    Why is it important that you take action?

    Because by not taking action; you’re plagiarized work/ideas are doing harm both to you and the entire advertising industry since plagiarizers will not be discouraged from repeating their illegal and unethical actions.

    The Domino effect: Plagiarizers don’t invest in human resources or time to develop great work, instead they steal your work and the work of others – by doing so they are at an advantage as they operate with lower overheads and faster turnaround time – so they can afford to ignite price competitions since they can still maintain profit margins and win pitches from agencies practicing self-regulation.

    It becomes worse when the plagiarizers enter your work in local and regional creative awards and win while depriving a young creative from his opportunity – the awards won enforce the plagiarizers positioning as a top creative agency which paves the road towards them winning more work and repeating the cycle all over again.

    Louai Alasfahani
    IAA Kuwait Chapter – Secretary General

  2. anubis

    I think that by showing these ads we will do well by opening a channel of communication to debate this issue with like-minded professionals for a start. Don’t worry dear; I don’t spend endless time searching for copies and linking visual communication pieces together…I spend my free time reading on my beloved subjects of Advertising, Graphic Design and corporate identity and that is how I occasionally stumble on these copycats; I have a photographic memory you know. Thank you for visiting my blog as well as for contributing your thoughts.

  3. ang

    Well I think that showing these ads won’t do any good… copying has been around for ages, and highlighting copies is not the solution. A consumer couldn’t care less whether an ad for a product/service is copied or not, as long as the product/service is good. The way I see it, it’s better to spend free time thinking of original ideas for your clients, who are paying money for your services, rather than spending endless time searching for copies and linking visual communication pieces together. Coming up with original communication ideas is the answer, that is of course, if copying is the problem.

    Anyways good luck on the blog.

  4. kre8tive

    We should look at it in a professional way, Anubis (I think) wanted to raise the bar that’s why he showcases “twins” and “coincidential” ads, without any offense to the agencies or creative individuals. — My cup of Tea.

  5. anubis

    Dear Zeid,

    Thank you for your kind words and support.

    I appreciate your suggestion on linking back to the sources of creative; but this is in fact already implemented – even with links to your own blog http://www.adblogarabia.com

    In terms of the “up in smoke” post; the source of the creative and the related information were e-mailed to me by joelapompe and as such I have credited this post with http://www.joelapompe.net as the source – (if you like I can forward to you the email I received from Joe).

    Cooperation is welcomed and my door is always open.

    Feel free to give me a call if you like.


    Louai Alasfahani
    +965 6009977

  6. Zeid Nasser

    Dear Louai,

    Congrats on launching this site with Joe La Pompe.

    May I suggest, however, that you kindly link back to the sources of creative. Wherever work is sourced from AdBlogArabia, please mention it…. and help us serve you and everyone.

    On the Internet, we all need to link to one another …. and I will be glad to add Anubis to my BlogRoll/Links Column and blog about posts here linking back.

    You have the support of AdBlogArabia.com and mediaME.com


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