Archive for April 12th, 2008

12
Apr
08

Heart broken

By Anubis 5 Comments
Categories: Advertising Awards, Cliche, COPY CAT ADS, KAAA and Stock Images

Client: Al Faisaliah Medical Systems

Client: Trade Arabia

Agency: Memac Ogilvy – Kuwait

Creative Director: Eli Bou Chaaya

How this ad got awarded GOLD at the 2007 KAAA is beyond me. it is so Cliche.

the ad is featured in the KAAA book. Page: 50).

Client: New O (Wataniya Telecom authorized distributor)

Kuwait


Client: Souk Sharq

Agency: Eureka Media

Country: Kuwait


GMR003

Client: Rai daily newspaper – Kuwait.

Agency: In-House.

Used as a daily section header.

Design firm: 999 Design - UK

www.999design.co.uk

Designer: Gabriella Sousa - featured in a book by David E. Carter titled The Big Book of Logos 3. Page: 91. ISBN:0-06-059688-0

 

 

Source: Why I Love Campus Magazine

 

Client: Taiba Hospital

Agency: JWT – KuwaitMay 2008 - Kuwait 

Client: On Time

Agency: Horizon FCB – Kuwait

The above cliche’ by Horizon FCB won them a Bronze at the KAAA 2008 awards!!! the same cliche’ won Memac Ogilvy a Gold at the KAAA back in 2007!!!!

A cliché (from French, klɪ’ʃe) is a phrase, expression, or idea that has been overused to the point of losing its intended force or novelty, especially when at some time it was considered distinctively forceful or novel. – Wikipedia

12
Apr
08

Che’

By Anubis Leave a Comment
Categories: Optical Illusions

An optical illusion (also called a visual illusion) is characterized by visually perceived images that are deceptive or misleading. The information gathered by the eye is processed by the brain to give a percept that does not tally with a physical measurement of the stimulus source. There are three main types of illusion – literal optical illusions that create images that are different from the objects that make them, physiological illusions that are the effects on the eyes and brain of excessive stimulation of a specific type – brightness, tilt, color, movement, and cognitive illusions where the eye and brain make unconscious inferences. – Wikipedia.

12
Apr
08

Power punch

By Anubis 2 Comments
Categories: Cliche, Copycat, creative, Creativity, Graphic Design, Photography and Stock Images

Client: Vodafone

Country: Egypt

 

Client: GMR – Gulf Marketing Review

Country: UAE – Dubai

Year: May, 2006

 

 

 

Communicate magazine published the same stock photo and article on media spend four months after GMR. and a few months afterwards Communicate publishers took over GMR.

Stock photography consists of existing photographs that can be licensed for specific uses. Publishers, advertising agencies, graphic artists, and others use stock photography to fulfill the needs of their creative assignments. Acustomer who uses stock photography instead of hiring a photographer can save time and money, but can also sacrifice creative control. – Wikipedia

12
Apr
08

Blue moon 1

By Anubis Leave a Comment
Categories: COPY CAT ADS

 

 

 

 

Original: Beiersdorf/Nivea

Agency: TBWA

UK – 2000

Source: Kre8tive

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Less original: IKEA

Agency: Horizon-FCB

Creative Director: Joe Ghazal

Kuwait – 2006

Awarded Gold at the KREA Awards

Source: Kre8tive

sc0020fbdc

 

 

 

 

 

 

 

 

 

 

 

 

Vick Vaporub

Client: Proctor & Gamble

Agency: Publicis Salles Norton

Creative Director: Tiao Bernardi, Tony Goes

Art Director: Leonardo Macias

Copy Writer: Alexandre Level

Photographer: Luis Crispino

Awards: Cannes Lions – Shortlist

Country: Brazil

Year: 2004

Featured in a book by Ed. Julius Wiedemann titled “Advertising Now. Print” by Taschen publishing, Page: 173. ISBN: 978-3-8228-4027-6.

www.taschen.com

 

 

 

 A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

12
Apr
08

C3

By Anubis 1 Comment
Categories: Optical Illusions

C3 C Cube

Advertising Agency: C3 (C Cube)

Art Director: Patrick Semaan

Kuwait – 2006

Source: http://www.adblogarabia.com/counting-cubes/

the above ad was inspired by optical illusions (which are not new)

Source: http://www.eyetricks.com/0204.htm

Source: http://www.eyetricks.com/0103.htm

An optical illusion (also called a visual illusion) is characterized by visually perceived images that are deceptive or misleading. The information gathered by the eye is processed by the brain to give a percept that does not tally with a physical measurement of the stimulus source. There are three main types of illusion – literal optical illusions that create images that are different from the objects that make them, physiological illusions that are the effects on the eyes and brain of excessive stimulation of a specific type – brightness, tilt, color, movement, and cognitive illusions where the eye and brain make unconscious inferences. – Wikipedia.

12
Apr
08

Kids r us

By Anubis 5 Comments
Categories: Dubai Lynx 2008, Ghost Ads and MENA Crystal

Taiba Color Blind 1

Taiba Color Blind 2

Taiba Color Blind 3

Agency: JWT Kuwait

Executive Creative Director: Mazen Fayad

Associate Creative Director: Mark Makhoul

Art Director: Amin Abuhamzeh

Copywriter: Laila Algharabally

Photographer: Steve Kauzman

Retouching: Rotfilter

Source: http://www.adblogarabia.com/taiba-hospital-color-blind-kids-can-see-color/

http://www.adblogarabia.com/taiba-hospital-color-blind-kids-can-see-color/

http://www.dubailynx.com/winners/2008/print/index.cfm?award=4&page=4

Although congratulations are in order for the overall quality of the campaign which won a Bronze at the 2008 Dubai Lynx; however it should not have been allowed to enter as it was never ever published by a paying client within the specified time frame for the competition.

Playing by the rules means you don’t make ghost ads to enter awards and compete unethically with creative directors who participate with REAL work that is approved by clients and is published.

this also got awrded at the 2007 MENA Crystal – magazine crystal.

 

taibafeb08

taibamarch08

ghost-busters2

12
Apr
08

Black widow

By Anubis 2 Comments
Categories: Ghost Ads

Spiderman Kuwait 2

Kuwait Spiderman 1

Kuwait Spiderman 3

Agency: Impact BBDO, Kuwait

Client: RED by Gulf Bank

Art Director: Pankaj Bangde

Copywriter: Regan Rodricks, Pankaj Bangde

Photographers: Cajetan A Barretto, Ali Husain, Heba Al-Gadaan

Source: http://www.adblogarabia.com/spidermans-view-from-kuwaits-highest-buildings/

Playing by the rules means you don’t make ghost ads to enter awards and compete unethically with creative directors who participate with REAL work that is approved by clients and is published.

ghost-busters3

12
Apr
08

Elephants never forget

By Anubis 6 Comments
Categories: COPY CAT ADS, Ghost Ads and KAAA

Title: Elephant

Agency: Saatchi & Saatchi

Client: Toyota Motors, a.s.

Creative Director: Eda Kauba

Art Director: Branislav Blaas, Barbora Novotna

Copy Writer: Barbora Novotna

Designer: Alena Foustkova

Photographer: Roman Kelbich

Published: 2000

Country: Europe

Source :Kre8tive

GMC Elephant

Advertising Agency: Impact & Echoo BBDO

Creative Director: Viraj Ponkshe

Copywriter: Regan Rodricks

Art Director / Illustrator: Rolly Rodriquez

Production Manager: Mukesh Makhijani

Source: http://www.adblogarabia.com/now-we-got-4-more-in-suburban-4×4/

ghost-busters4

Although congratulations are in order for the overall quality of the ad which won at the 2006 KREA and a Bronze at the 2006 KAAA awards (page 23 KAAA Book); however it should not have been allowed to enter in any competition as it was never ever published anywhere plus it is not original as you can see from the above example. On a sperate note the same artwork was also submitted to the MENA Crystal Awards!!! check out the Janury 2007 issue No. 24 of Communicate magazine, Page 47. some people in some agencies simply have no shame what so ever.

Playing by the rules means you don’t make ghost ads to enter awards and compete unethically with creative directors who participate with REAL work that is approved by clients and is published.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

12
Apr
08

skin deep

By Anubis 4 Comments
Categories: COPY CAT ADS, Dubai Lynx 2008 and Ghost Ads

PETA lyingPETA TorsoPETA Back

Advertising Agency: JWT Kuwait

Executive Creative Director: Mazen Fayad

Art Director: John Thottan

Copywriter: Laila Al gharabally

Year: August 2007.

Source: http://www.adblogarabia.com/animals-need-their-skin-too/

This campaign should not have been allowed to enter the 2008 Dubai Lynx as it was never ever published…in the MENA region at least which is what the Dubai Lynx criteria clearly stated as a condition for competing as per the following excerpt from their website;

Who can enter?
The Dubai Lynx Awards is for Middle Eastern and North African advertising. All entries must have be screened, published or displayed in at least one MENA country. All work must have originated or been created for publication or screening in Arabic speaking countries.
http://www.dubailynx.com/submit/The good news is that JWT – Kuwait Associate Creative Director Mr. Mark Makhoul has openly admitted that this campaign was intended for the US market…which upon careful examination and intense research turned out NOT to be in the MENA region!!!This is what Mr. Mark Makhoul had to say on the subject:3. Mark | August 18th, 2007 at 1:40 am    

 

No not the middle east but they are getting released in the US.

5. Mark | August 18th, 2007 at 3:09 pm

Well you are free to believe whatever you want but these ads were already approved by PETA and the CD was sent to the US for release.

traci-1024

Year: 2006.

Source: http://adsoftheworld.com/media/print/peta_traci_bingham

Playing by the rules means you don’t make ghost ads to enter awards and compete unethically with creative directors who participate with REAL work that is approved by clients and is published.

ghost-busters5dl_trophy

 

 

 

 

 

 

Louai Alasfahani

1

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

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