Advertising Agency: C3 (C Cube)
Art Director: Patrick Semaan
Kuwait – 2006
Source: http://www.adblogarabia.com/counting-cubes/
the above ad was inspired by optical illusions (which are not new)
Source: http://www.eyetricks.com/0204.htm
Source: http://www.eyetricks.com/0103.htm
An optical illusion (also called a visual illusion) is characterized by visually perceived images that are deceptive or misleading. The information gathered by the eye is processed by the brain to give a percept that does not tally with a physical measurement of the stimulus source. There are three main types of illusion – literal optical illusions that create images that are different from the objects that make them, physiological illusions that are the effects on the eyes and brain of excessive stimulation of a specific type – brightness, tilt, color, movement, and cognitive illusions where the eye and brain make unconscious inferences. – Wikipedia.
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