| Original: Babybel Light Cheese
Title: “So good, so light” Agency : Saatchi & Saatchi Simko Switzerland – 2006 |
Less Original: Pinar
Title: labaneh light butter “91% fat free” Agency : Intermarkets Creative Director: Ian Rowland Gerry Copywriter:Siddhartha Banerjee Art Director: Prem Rajan Illustrator: Babar Azeem Photographer: Joe Sassine UAE – 2008 |
Source:http://www.joelapompe.net/2008/02/25/so-light-it-can-fly-tres-tres-legere-ressemblance/
Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4
A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia
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