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Archive for April 14th, 2008

Apr

Knock out BTL

Categories: COPY CAT ADS, Dubai Lynx 2009 and Ghost Ads

Agency: PENCIL Advertising, Kuwait

Chief Creative Director: Gilbert S. Semillano

“Published” refers to ATL (Above-The-Line) media such as magazines and newspapers. A product “catalogue” is neither a magazine nor a newspaper – it is a BTL (Below-The-Line) item and this disqualifies the work from being entered into any kind of creativity competition.

Gilbert Semillano admitted on February 13th, 2008 at 10:15 am that the ad was not published in the following statment: “Louai, you’re searching in the wrong direction, this wasn’t released in the newspaper, it was published in SONY’S product catalogue issue November 2007″.

Debated on: http://www.adblogarabia.com/knock-out-prices-from-sony/

Agency: Leo Burnett Lisbon
Country: Portugal

Source: Clothes in Closets Knucle bag

This BTL item was entered into the 2009 Dubai Lynx!!!

Agency: Boutique 1

Country: Dubai – UAE

ghost-busters

Apr

Don’t bite.

By Anubis 9 Comments

Categories: COPY CAT ADS

Original : Paragon Marketing Communications

Less Original: Pencil Advertising

Creative Director: Gilbert Semillano

It is interesting that Gilbert confessed to never publishing this ad (except as a post on a blog).

“It is too much of a coincidence to have the same concept and art-
direction in the same country, same industry in the same time
perioud, except that we created the concept as a calendar (2000
copies) and print ad (published it in the yellow pages).

Debated on: http://www.ads2blog.com/2008/02/10/wanted-11/

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia

Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.