Archive for April 17th, 2008

17
Apr
08

Infinite Infinity

Original:Al GhanimIndustriesAgency: Impact & Echo BBDO

(in-house agency for

Al-Ghanim industries)

Kuwait – 2004

Less Original :RAWAFID -AL-FUTTAIM GROUP EMIRATISATIONPROGRAMMEAdvertising Agency, City: GMASCO, Dubai

Creative Director: Khalid Radwan

Copywriter: Abdul Jalil A-Hussin/Shantesh Row

Art Director: Harshad Badbe

Photographer: Kundan Raut

Illustrator: Tarek Al Dammouri

Account Supervisor: Andy Gould

Advertiser’s Supervisor: Fatima Hadad

UAE – 2007

This ad ad got shortlisted at the 2008 Dubai Lynx Awards!!!

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4
A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia
17
Apr
08

Cat or Mouse?

Peter Brookes, UK, 1979.

The above example is featured in a book titled “A Smile In The Mind” by Beryl McAlhone & David Stuart. Page: 49. ISBN: 0-7148-3812-8.

An optical illusion (also called a visual illusion) is characterized by visually perceived images that are deceptive or misleading. The information gathered by the eye is processed by the brain to give a percept that does not tally with a physical measurement of the stimulus source. There are three main types of illusion – literal optical illusions that create images that are different from the objects that make them, physiological illusions that are the effects on the eyes and brain of excessive stimulation of a specific type – brightness, tilt, color, movement, and cognitive illusions where the eye and brain make unconscious inferences. – Wikipedia.

Source of the above visual: Algo le pasa al gato


17
Apr
08

Blast from the past

Original: VW? Original: Toyota?

Same product category (cars), same year (1970), same message (lower price) communicated by means of the price tag on the left rear window as indicated in the headline!!!

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia
17
Apr
08

Oasis

Client: Tamouh

Country: UAE

Client: HSBC

Client: Boubyan Bank

Agency: Blue Gray

Country: Kuwait

starm

Client: Starmanship

Published in Arab Ad magazine

Well, Starmanship may have “changed the way business is done in the Middle East” but they certainly did NOT change the way advertisements are made in the Middle East.

V

Client: Petro Rabigh


A cliché (from French, klɪ’ʃe) is a phrase, expression, or idea that has been overused to the point of losing its intended force or novelty, especially when at some time it was considered distinctively forceful or novel. – Wikipedia




Louai Alasfahani

1

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

CONTACT

louai@paragonmc.com

Skype: louai.asfahani

Oman Mobile: +968 94 009977

Kuwait Mobile: +965 66 009977

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