Archive for April 20th, 2008

20
Apr
08

Mother nature

Original: Dole

Source: AdMirror

impb_06973_0011276a

Less Original: Santal

Source: http://www.adforum.com/affiliates/RPS/IAA34/adfolio/reel_detail2.asp?ID=11276&TDI=VDquj5Lh&PAGE=9&ta=6973&tb=&awy=&AW_ID=

Title Mother Nature
Agency IMPACT/BBDO
City Beirut
Advertiser M-Systems
Brand Name MS
Product Name Santal
Business Sector Fruit Juices & Drinks
Country of Production Lebanon
Language English
Type Magazine
Executive Creative Director: Dani Richa
Art Director: Zeina Yaacoub

letters

Published in Media Week ME. 23 November 2008. Letters. Page: 16. Also published in Media Week ME 16 November 2008. the Nine. Page: 19.

this copycat ad was featured twice in the same publication without them noticing it; yet they think they are qualified to defend FP7 Muscat copycat ad.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia
20
Apr
08

Shoe show

Advertiser: Lamode

Advertising Agency: Saatchi & Saatchi, Dubai

Copywriter: Avinash Sampath

Art Director: Avinash Sampath

Illustrator: V. R. Palani

Photographer: Tejal Patni

UAE – 2007

Source: http://www.coloribus.com/paedia/search/?q=Deadmen+show+off+their+footwear

Advertiser: O&I Shoes

Agency: Euro RSCG

USA – 2006

Source: AdMirror

Advertiser: Thom McAnBrand: Thom McAn Footwear 

Agency: Leo Burnett

Creative Director: Andres Moya

Art Director: Cristina Burckhart/

Victor Cabezas / Jose Daniel Gonzales

Photographer: Margarita Rueda

Creators Copywriter: Victor Cabezas

Awards: Cannes Lions 2003 Press No-Prize

Puerto Rico – 2003

Source: http://www.coloribus.com/paedia/

search/?q=Deadmen+show+off+their+footwear

   

Advertiser: Consolidated Shoe Co.Brand: MadelineAwards: Cannes Lions 2001

Press No-Prize

Agency: Robair & Hogshead

Creative Director: JEAN ROBAIRE

Art Director: KYLE MITCHELL

Simon

Photographer: MICHAEL RUPPERT

Creators Copywriter: Tonia

USA – 2001

Source: http://www.coloribus.com/paedia/search/?q=Deadmen+show+off+their+footwear

All of these ads are in the same category – shoes!!!…all of the ads have a core concept of linking the product (shoes) to death to illustrate the quality of the shoe product by means of lateral thinking!!!

Oh and by the way…in the MENA region which is mainly Muslim the dead are NOT berried with their clothes or shoes.

Is there anyone out there who in this case could suggest Telepathy?

Some of the above examples are featured in a book titled “Nouveau?” by Joe La Pompe. Pages: 138 – 139. ISBN: 978-2-7533-0069-9.

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia
20
Apr
08

Seeing Red




Louai Alasfahani

1

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

CONTACT

louai@paragonmc.com

Skype: louai.asfahani

Oman Mobile: +968 94 009977

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