Impact BBDO Lebanon copies Mother nature

Original: Dole

Source: AdMirror

impb_06973_0011276a

Less Original: Santal

Source: http://www.adforum.com/affiliates/RPS/IAA34/adfolio/reel_detail2.asp?ID=11276&TDI=VDquj5Lh&PAGE=9&ta=6973&tb=&awy=&AW_ID=

Title Mother Nature
Agency IMPACT/BBDO
City Beirut
Advertiser M-Systems
Brand Name MS
Product Name Santal
Business Sector Fruit Juices & Drinks
Country of Production Lebanon
Language English
Type Magazine
Executive Creative Director: Dani Richa
Art Director: Zeina Yaacoub

letters

Published in Media Week ME. 23 November 2008. Letters. Page: 16. Also published in Media Week ME 16 November 2008. the Nine. Page: 19.

this copycat ad was featured twice in the same publication without them noticing it; yet they think they are qualified to defend FP7 Muscat copycat ad.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia

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