Less Original: Santal
|Business Sector||Fruit Juices & Drinks|
|Country of Production||Lebanon|
|Executive Creative Director:||Dani Richa|
|Art Director:||Zeina Yaacoub|
Published in Media Week ME. 23 November 2008. Letters. Page: 16. Also published in Media Week ME 16 November 2008. the Nine. Page: 19.
this copycat ad was featured twice in the same publication without them noticing it; yet they think they are qualified to defend FP7 Muscat copycat ad.
Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4