Source: Tony Stone
|Agency: Horizon FCBKuwait|
JWT creative directors got inspired by Tony Stone and did not simply scan and streatch the photo like Horizon FCB did 🙂
Stock photography consists of existing photographs that can be licensed for specific uses. Publishers, advertising agencies, graphic artists, and others use stock photography to fulfill the needs of their creative assignments. A customer who uses stock photography instead of hiring a photographer can save time and money, but can also sacrifice creative control. – Wikipedia.