Wrong direction

This photo/idea is from a Tony Stone royalty-managed image library KuwaitHeadline: “Right direction”

Wow an investment company who did not even invest in a new idea for their own self promotion!!!

This investmant company ad “idea” is based on an image from Tony Stone; my guess is that the agency decided not to pay Tony for a royalty-managed photo so instead they shot it locally (Kuwait) in order to make more money from their client. I wonder why the agency is paying a salary for the art director?

Stock photography consists of existing photographs that can be licensed for specific uses. Publishers, advertising agencies, graphic artists, and others use stock photography to fulfill the needs of their creative assignments.

A customer who uses stock photography instead of hiring a photographer can save time and money, but can also sacrifice creative control. – Wikipedia

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