Archive for May, 2008

31
May
08

Clone!!!

By Anubis 7 Comments
Categories: Celebrity Abuse and COPY CAT ADS

Original: Barney

Less original: Nassour – Gulf Bank

Agency: Impact & Echo BBDO

Kuwait.

img074

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

31
May
08

Shift_to reality.

By Anubis 5 Comments
Categories: Cliche and Optical Illusions

Advertising Agency: Lew Lara\TBWA, Brazil

Another car ad with an optical illusion!!! yawn.

Source: http://adsoftheworld.com/

Special thanks to www.joelapompe.net

Source: http://www.eyetricks.com/0504.htm

An optical illusion (also called a visual illusion) is characterized by visually perceived images that are deceptive or misleading. The information gathered by the eye is processed by the brain to give a percept that does not tally with a physical measurement of the stimulus source. There are three main types of illusion – literal optical illusions that create images that are different from the objects that make them, physiological illusions that are the effects on the eyes and brain of excessive stimulation of a specific type – brightness, tilt, color, movement, and cognitive illusions where the eye and brain make unconscious inferences. – Wikipedia.

A cliché (from French, klɪ’ʃe) is a phrase, expression, or idea that has been overused to the point of losing its intended force or novelty, especially when at some time it was considered distinctively forceful or novel. – Wikipedia.

28
May
08

Lost virginity

By Anubis 1 Comment
Categories: COPY CAT LOGOS

Original: Virgin Less original: Union PropertiesUAE

A logo (Greek λογότυπος = logotypos) is a graphical element, (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. Typically, a logo’s design is for immediate recognition, inspiring trust, admiration, loyalty and an implied superiority.[1] The logo is one aspect of a company’s commercial brand, or economic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market. Logos are also used to identify organizations and other non-commercial entities.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

26
May
08

Mouse trap or copy cat trap?

By Anubis 12 Comments
Categories: COPY CAT ADS and Dubai Lynx 2008

THE ORIGINAL: Chesdale Cheese – 2004
“Two times more calcium for stronger bones”.
Source : Cannes Archive Online,
Agency : FCB (Singapore)		 LESS ORIGINAL: Kraft Foods Cheese – 2008
“With extra calcium for strong bones”.Agency : JWT Dubaï (UAE) 

Awarded Silver at the Dubai Lynx!!!

Ref: http://www.dubailynx.com/winners

/outdoor/win_3_1_06233.htm

Source: http://www.joelapompe.net/2008/05/20/trapped-juries-pris-au-piege-de-la-copie/

Let’s see now…both ads are for “cheese” both ads have the same visual and art direction; both ads have the same headline…but they are four years apart!!! So could it be just another coincidence? Or is it just another (successful) attempt at winning agency of the year at any cost and by any means.

Congratulations FP7 Doha – you ARE the agency of the year in my book.

To add insult to injury the creative director of this awarded copy cat is serving as a judge on the 2008 MENA Crystal Creativity Awards jury!!! search for JWT Dubai and see what comes up on this blog alone.

The above ads have the main visual as a mouse trap…but the product is not cheese and the product benefit is not stronger bones and the mouse trap is not damaged as a result. So no one is saying that you can’t use a visual of a mouse trap in your communication but what i am saying is please dont use it the way it is featured in the original examples at the top of this post in the same category and the same headline ;) in other words…dont copy.

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

25
May
08

roses are red.

By Anubis Leave a Comment
Categories: COPY CAT ADS

Original: Jordan. Less original: Commercial Bank of Kuwait CBK.


Both are banks…one in Kuwait and the other in Jordan!!!

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

25
May
08

Slam dunk.

By Anubis Leave a Comment
Categories: COPY CAT ADS

Less original: SKM.

Kuwait.

 Less original: KAMCO

Kuwait.

What is the lateral thinking connecting AC or Investment to Basketball?

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

25
May
08

Magic?…Bull S#*t.

By Anubis 1 Comment
Categories: COPY CAT ADS, Copycat and illustration

Original: Red Bull.

 

Less original:Magic.

Agency: Hud Hud.

Kuwait.

Both ads have been published in Kuwait, same category “energy drink” with the same style of illustration!!!

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

25
May
08

oooh no

By Anubis 9 Comments
Categories: Advertising Awards, COPY CAT ADS, Copycat and Graphic Design

Original: BMWAgency: Fallon Woldwide, Minneapolis.

USA – 1997

Creative direction: Tony Rosen

Art direction: Tom Lichtenheld.

Photo: Mark Laita

This BMW ad was featured in a book by Mario Pricken titled Creative Advertising – Ideas And Techniques From The World’s Best Campaigns. Page:144. ISBN:0-500-28476-8.

“KickStart question: How could a feature of the product be represented, usuing the widest posible spectrum of wordplay, familiar expressions, onomatopoeia or exclamations?” – excerpt from the book.

Both ads are for the same category – “German cars”, with an identical visual using similar word play and art direction!!! the worst part is the fact that the copy cat won a creativity award :( one more thing, it won in the outdoor category even though it was never used on outdoor, as you can clearly see the featured example was scanned from the newspaper.

Both of the above examples are featured in a book titled “Nouveau?” by Joe La Pompe. Pages:44-45 ISBN:978-2-7533-0069-9.

Title “Oooh yes”
Agency Impact & Echo BBDO
City Safat
Advertiser Benbehani Group
Brand Name Audi
Product Name TT
Business Sector Cars
Country of Production Kuwait
Language English
Type Outdoor / Out of Home
Creative Director: Joe Ghazal
Art Director: Joe Ghazal
Copywriter: Joe Ghazal
Production Manager: Roy Austria
Typographer: Joe Ghazal

Kuwait – 2000

Picture 10

Source: http://www.adforum.com/affiliates/RPS/IAA34/adfolio/reel_detail2.asp?ID=11238&TDI=VDqTHvYD&PAGE=4&ta=8193&tb=&awy=&AW_ID=

The story continues…

Published in Arab Ad magazine.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

21
May
08

drope it

By Anubis Leave a Comment
Categories: Stock Images

Same stock photo, same cause (dont waste water), same country (Kuwait)!!! what happend to originality, photography, creativity, message differentiation?

Stock photography consists of existing photographs that can be licensed for specific uses. Publishers, advertising agencies, graphic artists, and others use stock photography to fulfill the needs of their creative assignments. A customer who uses stock photography instead of hiring a photographer can save time and money, but can also sacrifice creative control. – Wikipedia.

20
May
08

Desert Storm creativity

By Anubis 2 Comments
Categories: COPY CAT ADS, Copycat and Graphic Design

Original: Chevrolet

Agency: Leo Burnett
Art Director: Toufic Beyhum

Copywriter: Nadim Dimechki

Photographer: Richard Allenby-Pratt

UAE – 2003

Source: http://www.joelapompe.net/2008/04/25/in-the-creative-desert-le-grand-desert-creatif/

Less original:NissanAgency : TBWA\EspanaSpain – 2005 Less original:VolkswagenTouaregAgency: DDBItaly – 2007

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

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Louai Alasfahani

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ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

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