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Archive for May 1st, 2008

May

Man’s best friend

By Anubis 1 Comment

Categories: COPY CAT ADS

Original: LifestylesHeadline: “man’s best friend”Advertiser: ANSELL (Tag)Brand name: LIFESTYLES CONDOMS

Agency: THE AGENCY

Country: South Africa

Awards: Cannes Lions 2001 Press No-Prize

Creators Copywriter: MICK BLORE

Art Director: ROGER BURNETT

Account Supervisor: Mike Blore

Creative Director: TREVOR DELANEY

Photographer: Francis Janisch

Typographer: Corne Oberholzer

Source: http://www.coloribus.com/paedia/

search/?q=Figures+from+the+condoms

Less Original: DurexCreative Agency: Tonic Communications, DubaiCreative Director: Vincent RaffrayArt Director: Peter Walker

Copywriter: Vincent Raffray

Illustrator: Peter Walker

Photographer: Peter Walker

UAE – 2007

Source: http://www.adblogarabia.com/durex-ad-with

-a-bunny-wonder-what-that-means/

Both ads are for the same product category (condoms) both have the same art direction and portraying animals!!!

Also check out the same idea as a TVC by following this link http://www.creativereview.co.uk/crblog/durex-balloon-animals/

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

May

Zebra

By Anubis 1 Comment

Categories: COPY CAT ADS

Original: Citizen watches – A unique bread of watchAgency : Lintas Worldwide, New YorkUSA – 1986Source: http://www.coloribus.com/paedia/search/

?q=Colored+Hands

Less original:WWFAdvertisingAgency: Saatchi&Saatchi Simko,Geneva, Switzerland – 2007

Creative Director: Olivier Girard

Art Director: Nicolas Poulain

Copywriter: Jean-Michel Larsen

Body painter: Guido Daniele

NB. this ad was shortlisted at the Cannes Lions Festival and won a Grand Prix at the roman de la creation.

Source: http://www.coloribus.com/paedia/

search/?q=Colored+Hands

I do agree that both ads have different messages and target audience however they both have the same art direction.Putting that aside – The art direction for WWF is more relevant and has better visual association (featuring a hand painted as a zebra visually portraits the concept of humans lending a hand to preserve the animal kingdom). The watch ad visually communicates “standing out”. The WWF campaign was later copied by several agencies around the world for a Varity of products and services.

The above examples are also featured in a book titled “Nouveau?” by Joe La Pompe. Pages: 198 – 199 ISBN: 978-2-7533-0069-9.

picture-23

Source: http://www.coloribus.com/paedia/search/?q=Colored+Hands&x=38&y=26

Published in Arab Ad. Pages: 122 – 123.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

The following example is from my partner site Caught like fishes in a net ? / Bouches dégoût

May

Hands up

By Anubis Leave a Comment

Categories: COPY CAT LOGOS

Original

design firm	Richard Ward Associates
designer	Rick Wrad
client	NOF Lottery Fund
illustrator	Rick Wrad
industry	Government Lottery Funding

Source: www.logolounge.com

Less original: AL Itihad

Source: http://www.adblogarabia.com/just-another-coincidence-in-kuwaiti-branding/

Notice that the Al Itihad logo is and exact copy/past to the finest detail from the original logo!!!

A logo (Greek λογότυπος = logotypos) is a graphical element, (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. Typically, a logo’s design is for immediate recognition, inspiring trust, admiration, loyalty and an implied superiority.[1] The logo is one aspect of a company’s commercial brand, or economic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market. Logos are also used to identify organizations and other non-commercial entities.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

May

origami

By Anubis 3 Comments

Categories: Cliche and COPY CAT ADS

Original: Whiskas

Agency: TBWA, London.

Art Director: Alex Holder

Copywriter: Ollie Kellett

Photographer: Rankin

Retouching: E Graphics

UK – 2007

Source: http://www.frederiksamuel.com/blog/2007/08/whiskas.html

Original: All Bran

Advertising Agency: Leo Burnett, Dubai

Executive Creative Director: Malek Ghorayeb

Copywriter: Chermine Assadian

Art Director: Thomas Derouault

Account Supervisor: Dimitri Papadimitriou

Advertiser’s Supervisor: Will Brockbank

Post Production Company: Julien Lyons

Photographer: Benjamin Dauchez

Source: http://www.adblogarabia.com/all-bran-dont-waste-your-time/

Although both ads communicate through the use of origami as the main visual; however each ad is communicating a different message to a different target audience for a different benefit. Whiskas is communicating the “flavors” of their range of cat food products; while the All Bran is communicating the consumer benefit of fast “digestion”. In the following example below they are communicating “wrinkles”

Advertising Agency: Leo Burnett, Dubai
Executive Creative Director: Malek Ghorayeb
Creative Director: Yayati Godbole
Copywriter: Abraham Varughese
Account Supervisor: Marwan Farraj
Art Buyer: Sylvia Trinidad
Art Director: Mahesh Salgaonkar
Other Credits: Clockworks - Retouching

Year: April 2010

via: Get rid of tough wrinkles

THE ORIGINAL?
Volkswagen Passat Blue Motion – 2007
“Economical, Ecological”
Agency : DDB Milan (Italy)

LESS ORIGINAL :
Bank Coop – 2008
Agency : Ruf Lanz (Switzerland)

Source: http://www.joelapompe.net/2008/06/05/animals-origamis-with-money-monnaie-singee/

more examples are avilable at http://www.coloribus.com/admirror/money_origami/

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

75837043_2d4905ee23

Designed and folded by Phillip West.

Source: http://www.flickr.com/photos/phillipwest/75837043/

Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.