Man’s best friend

Original: LifestylesHeadline: “man’s best friend”Advertiser: ANSELL (Tag)Brand name: LIFESTYLES CONDOMS


Country: South Africa

Awards: Cannes Lions 2001 Press No-Prize

Creators Copywriter: MICK BLORE


Account Supervisor: Mike Blore

Creative Director: TREVOR DELANEY

Photographer: Francis Janisch

Typographer: Corne Oberholzer



Less Original: DurexCreative Agency: Tonic Communications, DubaiCreative Director: Vincent RaffrayArt Director: Peter Walker

Copywriter: Vincent Raffray

Illustrator: Peter Walker

Photographer: Peter Walker

UAE – 2007



Both ads are for the same product category (condoms) both have the same art direction and portraying animals!!!


Also check out the same idea as a TVC by following this link

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

2 thoughts on “Man’s best friend

  1. Anubis Post author

    Hi Vincent,
    As per the quote you shared with me, “It’s not where you take things from – it’s where you take them to.”

    Where (or how far) did replacing the logo take this idea (bugging facts about copy cats secret tonic).

  2. Pingback: Popcorn creativity from Dubai « ANUBIS

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.