Clinent: Al Ghanim industries (Chevrolet – Daewoo – Opel and Daewoo)
Agency: Impact & Echo BBDO
Country: Kuwait
All of the featured ads for Chevrolet, Daewoo, Opel and Mountain Dew are using the same stock photo!!! same headline by the same agency in the same market at the same time frame!!!
Shouldn’t advertising differentiate one brand messages from another?!!
Stock photography consists of existing photographs that can be licensed for specific uses. Publishers, advertising agencies, graphic artists, and others use stock photography to fulfill the needs of their creative assignments. A customer who uses stock photography instead of hiring a photographer can save time and money, but can also sacrifice creative control. – Wikipedia.
NOSPEC.COM
Paragon Marketing Communications
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