Archive for May 19th, 2008

19
May
08

crash and burn creativity

By Anubis 3 Comments
Categories: Cliche, COPY CAT ADS, Copycat, Graphic Design and Inspired by

Original:Falcon Stream.

Agency: Arab Advertising Agency.

Creative Director: Mohamad Alasfahani.

Photographer: Mohamad Alasfahani.

Country: Kuwait – 1999.

For those who are unfamiliar with the Arabic language; the headline is ”At such speed…you will need a helmet”

NB. the helmet belongs to my younger brother who still plans on buying a motorbike :(

 

Client: Wataniya Telecom – Wnet

Agency: Impact & Echo BBDO

Country: Kuwait – 2008.

For those who are unfamiliar with the Arabic language; the headline is ”Get ready now for super speed internet”.

al-jawal

Client: Al Jawal

Country: Saudi Arabia

perhaps it all started from this one, back in the days…

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

19
May
08

Bandit

By Anubis Leave a Comment
Categories: COPY CAT ADS and Jordan Advertising Awards

Original: Design Center. Less original: P&AKuwait.

This ad was published in

Arab Ad magazine.


another example of the same concept can be seen on the pages of Arab AdSeptember, 2003 issue. Vol. 13. No. 8. Page:212.

Unbelievable!!! This copycat concept got awarded Silver at the 2003 Jordan Advertising Awards!!! The awards were organized by Arab Ad and Mediascope J and were held on the 14th of August, 2003 at the Grand Hayatt hotel in Amman – Jordan.

The following criteria was used to evaluate the work, 55 points for freshness of the idea, 20 points for strategy, 20 points for quality of the execution and 5 points for personal assessment.

Judging panel included: Walid Azzi (Arab Ad), Tony Sabbagh, Nadim Zahar, Nagi Moubarak, Reema Karram,  Halim Choueiry (publisher of Comma in Arab Ad), Hanadi Shehabeddine (Arab Ad), Ali Maher and Ani Orfali.

 

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

“When we all think alike, then no one is thinking” – Walter Lipmann.

19
May
08

xo tic tac tao creativity

By Anubis 1 Comment
Categories: Cliche, Graphic Design and Inspired by

Nedless to say; all of these ad examples are “created” in Kuwait  (Excepte Heinz). The Wataniya Xpress ad was created by TMI – JWT ;)

sourece for Heinz: http://adsoftheworld.com/media/print/brookline_community_foundation_food?size=_original

Advertising Agency: JWT Singapore
Executive Creative Directors: Ali Shabaz, Tay Guan Hin
Creative Director: Ali Shabaz
Copywriter: Pradeep D’souza
Account Manager: Peter Cheung, Group Account Director
Art Directors: Christiano Choo, Karen Muck
Production Manager: Neo Kian Heng

Source: http://adsoftheworld.com/media/print/wwf_tree_1?size=_original

A cliché (from French, klɪ’ʃe) is a phrase, expression, or idea that has been overused to the point of losing its intended force or novelty, especially when at some time it was considered distinctively forceful or novel. – Wikipedia.

19
May
08

Levi’s 3D

By Anubis Leave a Comment
Categories: Optical Illusions

Agency: DDB Stockholm – 2008

Source: www.joelapompe.net

Source: http://www.eyetricks.com/0303.htm

An optical illusion (also called a visual illusion) is characterized by visually perceived images that are deceptive or misleading. The information gathered by the eye is processed by the brain to give a percept that does not tally with a physical measurement of the stimulus source. There are three main types of illusion – literal optical illusions that create images that are different from the objects that make them, physiological illusions that are the effects on the eyes and brain of excessive stimulation of a specific type – brightness, tilt, color, movement, and cognitive illusions where the eye and brain make unconscious inferences. – Wikipedia.

Louai Alasfahani

1

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

CONTACT

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Skype: louai.asfahani

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