Original: BMWAgency: Fallon Woldwide, Minneapolis.
USA – 1997
Creative direction: Tony Rosen
Art direction: Tom Lichtenheld.
Photo: Mark Laita
This BMW ad was featured in a book by Mario Pricken titled Creative Advertising – Ideas And Techniques From The World’s Best Campaigns. Page:144. ISBN:0-500-28476-8.
“KickStart question: How could a feature of the product be represented, usuing the widest posible spectrum of wordplay, familiar expressions, onomatopoeia or exclamations?” – excerpt from the book.
Both of the above examples are featured in a book titled “Nouveau?” by Joe La Pompe. Pages:44-45 ISBN:978-2-7533-0069-9.
|Agency||Impact & Echo BBDO|
|Country of Production||Kuwait|
|Type||Outdoor / Out of Home|
|Creative Director:||Joe Ghazal|
|Art Director:||Joe Ghazal|
|Production Manager:||Roy Austria|
Kuwait – 2000
The story continues…
Published in Arab Ad magazine.
A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.
Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.
“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.