Advertising Agency: Lew Lara\TBWA, Brazil
Another car ad with an optical illusion!!! yawn.
Source: http://adsoftheworld.com/
Special thanks to www.joelapompe.net
Source: http://www.eyetricks.com/0504.htm
An optical illusion (also called a visual illusion) is characterized by visually perceived images that are deceptive or misleading. The information gathered by the eye is processed by the brain to give a percept that does not tally with a physical measurement of the stimulus source. There are three main types of illusion – literal optical illusions that create images that are different from the objects that make them, physiological illusions that are the effects on the eyes and brain of excessive stimulation of a specific type – brightness, tilt, color, movement, and cognitive illusions where the eye and brain make unconscious inferences. – Wikipedia.
A cliché (from French, klɪ’ʃe) is a phrase, expression, or idea that has been overused to the point of losing its intended force or novelty, especially when at some time it was considered distinctively forceful or novel. – Wikipedia.
NOSPEC.COM
Paragon Marketing Communications
oriclub
So bleeding what it’s taken from a visual illusion. Are you also going to say oh Honda Cog used Rube Goldberg’s machine? So it’s a total copy and be stripped of all its awards? Idiots you lot are, total idiots.
Good link for you – knock off designer handbags
Последний из этих афоризмов уже цитировался в одной из дискуссий. Но мне очень хочется привести его и здесь. А ещё войти в круг уважаемых авторов:
Dear Advertainment,
This is not posted under the copycat tag instead it is posted under the tags optical illusion and cliche’. as you can all see it features an optical illusion and again as you can all see this is not the first time this specific optical illusion is used in advertising the automotive category, that is the reason it is called a cliche’.
A cliché (from French, klɪ’ʃe) is a phrase, expression, or idea that has been overused to the point of losing its intended force or novelty, especially when at some time it was considered distinctively forceful or novel. – Wikipedia.
An optical illusion (also called a visual illusion) is characterized by visually perceived images that are deceptive or misleading. The information gathered by the eye is processed by the brain to give a percept that does not tally with a physical measurement of the stimulus source. There are three main types of illusion – literal optical illusions that create images that are different from the objects that make them, physiological illusions that are the effects on the eyes and brain of excessive stimulation of a specific type – brightness, tilt, color, movement, and cognitive illusions where the eye and brain make unconscious inferences. – Wikipedia.