Archive for June, 2008

12
Jun
08

Safe car

THE ORIGINAL?
Peugeot 406 – 2001
Source : Cannes Archive Online,
Agency : Team Young & Rubicam (UAE)
LESS ORIGINAL :
Renault Kangoo – 2005
Source : LeBook,
Agency : Publicis Conseil (France)

Source: http://www.joelapompe.net/2008/04/14/garage-as-safety-deposit-box-idee-mal-gardee/

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

10
Jun
08

X-Ray

Kuwait – 2001

Client: KFH

Kuwait – 2004

Client: Nissan

Agency: TBWA\RAAD\AFYOUNI

Did I mention that both ads are in the same category “automotive” same country “Kuwait” same concept “X-ray”!!!

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

04
Jun
08

Must change

Marker

Original: Wonderbra 

Agency: Tonic Communications,

Dubai

Creative Director: Vincent Raffray

Art Director: Peter Walker

Copywriter: Vincent Raffray

Source : http://adsoftheworld.com/media/print/

wonderbra_marker?size=_original

Less Original : Change 

Advertising Agency: Memac Ogilvy,

Jeddah, Saudi Arabia – 2008

Creative Director: Mazen Hasan

Senior Art Director: Yasser Alireza

Copywriter: Yasser Alireza &

Fitna Nazer

Illustrator: Yasser Alireza

Photographer: Images provided

by client

Account Management: Khaled Salha

Source: http://www.adblogarabia.com/

editcoversensor-anything-but-the-

bralingeriebikini/

Both ads have been published in the “GCC” (UAE and KSA), same product category “Lingerie” with the same format, layout, art direction and concept!!! The original ad is a result of lateral thinking the less original is a result of copy cat.
image001
 

 

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.




Louai Alasfahani

1

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

CONTACT

louai@paragonmc.com

Skype: louai.asfahani

Oman Mobile: +968 94 009977

Kuwait Mobile: +965 66 009977

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