Torn creativity

First published in September 2000

First published in September 2000


Published in Adweek magazine. Vol. XLVIII No. 25. June 18, 2007. Special Report. Page: SR9.


First Published in September 2000.


Awraq 2004010

Published in Adweek magazine.Vol. XLVII. No. 25. June 19, 2006. Page:13.


Bates Pan Gulf does it again; it got shortlisted at the 2008 Dubai Lynx with a copy cat thinking that they would get away with it 😉


Type of Entry: Magazine

Category: Drinks


Advertiser/Client: DLUSH


Entrant Company, City: BPG KUWAIT, Kuwait City

Country: KUWAIT

Advertising Agency, City: BPG KUWAIT, Kuwait City

Country: KUWAIT

Creative Director: Souheil Arabi

Copywriter: Aaron Arthur

Art Director: Radwan Atwi

Account Supervisor: Plamena Koeva


The Above ad is of an identical idea but with a slightly different execution

AgencyGrey Dubai, UAE
Creative Director: Mounir Harfouche
Art Director: Vipul Salvi
Copywriter: Vipul Salvi
Photographer: Alister Miller
Published: 2007

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

5 thoughts on “Torn creativity

  1. Pingback: » Bates Pan Gulf Kuwait wins with a doctored scam ad at the 2013 Dubai Lynx ANUBIS

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  4. Joey

    I agree this is an old idea, ripping a page off but some have different messages. There is nothing wrong with using a ripped paper if you can think of something clever to say

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