Torn creativity

First published in September 2000

First published in September 2000


Published in Adweek magazine. Vol. XLVIII No. 25. June 18, 2007. Special Report. Page: SR9.


First Published in September 2000.

Source: http://www.coloribus.com/admirror/torn_page/

Awraq 2004010

Published in Adweek magazine.Vol. XLVII. No. 25. June 19, 2006. Page:13.



Bates Pan Gulf does it again; it got shortlisted at the 2008 Dubai Lynx with a copy cat thinking that they would get away with it 😉

Source: http://www.dubailynx.com/winners/print/win_99_1_03069.htm

Type of Entry: Magazine

Category: Drinks


Advertiser/Client: DLUSH


Entrant Company, City: BPG KUWAIT, Kuwait City

Country: KUWAIT

Advertising Agency, City: BPG KUWAIT, Kuwait City

Country: KUWAIT

Creative Director: Souheil Arabi

Copywriter: Aaron Arthur

Art Director: Radwan Atwi

Account Supervisor: Plamena Koeva


The Above ad is of an identical idea but with a slightly different execution

AgencyGrey Dubai, UAE
Creative Director: Mounir Harfouche
Art Director: Vipul Salvi
Copywriter: Vipul Salvi
Photographer: Alister Miller
Published: 2007

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

5 Responses to “Torn creativity”

  1. 1 Joey
    February 11, 2009 at 7:47 pm

    I agree this is an old idea, ripping a page off but some have different messages. There is nothing wrong with using a ripped paper if you can think of something clever to say

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Louai Alasfahani


ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

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