Published: September 2000

Published: September 2000
Source: http://www.coloribus.com/admirror/eye_of_the_elephant/

Less Original

Type of Entry: Magazine

Category: Home Appliances & Furnishings, Home Electronics & Audio-Visual


Advertiser/Client: CANON

Product/Service: CAMERAS

Entrant Company, City: GREY WORLDWIDE, Dubai


Advertising Agency, City: GREY WORLDWIDE, Dubai


Executive Creative Director: Danny Higgins

Creative Director: Alisdair Miller

Copywriter: Vidya Manmohan

Art Director: Alisdair Miller

Account Supervisor: Joanna Naoum

This actully won Three Bronze in the print category at the Dubai Lynx 2008!!! same concept,same art direction,same product category.
Source: http://www.dubailynx.com/winners/search.cfm?page=1&uen=03553&entryID=854


The three simple steps for wining a bronze at Lynx:

1- copy an idea that already exists and had been copied before.

2- download the photo from the stock library.

3- stick a logo of a client (even if it is not your client).

submit and win.

No one is saying that you cant use a close up shot of an elephant; just use it in an original way to express a different idea like the following example.


Source: http://www.coloribus.com/admirror/eye_of_the_elephant/




Campaign dec 2007199

Published in Communicate December 2007 issue N. 36. Page: 14.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1. 




2 thoughts on “Elephant

  1. Samantha

    Canon scam ad:
    It’s shocking to see, but not surprising coming from Grey Dubai.
    So this is the famous Danny Higgins?! Or maybe his so called Creative Director
    just pulled the wool over his eyes and hoped no one would notice…

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