Archive for July, 2008

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04
Jul
08

Fruity

By Anubis 10 Comments
Categories: Advertising Awards, COPY CAT ADS, Graphic Design and KAAA

Released: June 2004 (enterd in the Cannes Lions 2004)

Account Supervisor: Maria E. Ruiz

Advertiser Supervisor: Gerson Lugo

Photographer: Reynaldo Rodriguez

Entrant Company: EJE SOCIEDAD PUBLICITARIA

Creative Team: Enrique Renta,Leslie Robles,Luis Figueroa

Source:http://www.coloribus.com/paedia/prints/2004/06/28/56911/

e5692402a6d4ead98219ad61895814b2b7c8bd78/

Check out KAAA Book page 31. this copy cat won Silver at the KAAA 2006 awards!!!

Less Original

Title: Breast Cancer Melons

Client: Bazaar Magazine

Agency: Bates Pangulf Kuwait

Creative Director: Souheil Arabi

Copywriter: Aaron Arthur

img107

H&C Leo Burnett breast cancer ad Published in Arab Ad magazine October 2003 issue Vol. 13, No. 9. Pages: 6 & 55 & 94 & 95.

 

 

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

04
Jul
08

Pandora’s Box of creativity

By Anubis 1 Comment
Categories: Brand Hijacking, creative, Creativity, Graphic Design and Photography

Creators Copywriter: KITTI CHAIYAPORN

Art Director: Thirasak Thanapatanakul

Account Supervisor: PETER WILKEN

Advertiser Supervisor: Rajesh Subramaniam

Creative Director: SUTHISAK SUCHARITTANONTA

Photographer: ANUCHAI SECHARUNPUTONG

Typographer: Illustrator: ANUCHAI SECHARUNPUTONG.

Source:http://www.coloribus.com/paedia/prints/2001/08/13/30785/

5b82a2d7ab480f060b13fc0f602a730d1a3c83e2/

 

Although not clearly visible but you can still identify the (old) DHL box placed inside the larger FedEx box ;) a very good example of brand hijacking advertisement; this type of advertising to my knowledge is deemed illegal in the Middle East.

04
Jul
08

pregnant with ideas?

By Anubis 2 Comments
Categories: Brand Hijacking, creative, Creativity, Ghost Ads and Graphic Design

Advertising Agency: BBDO Germany

Creative Director: Carsten Bolk

Art Director: Jacques Pense

Copywriter: Andreas Walter

3D Illustrator: Erik Thijssen

Post Production: Stefan Kranefeld

Source:http://www.coloribus.com/paedia/prints/2007/10/29/194764/

d85d338b83e7a93ce88c39593da5cba2db02859c/

04
Jul
08

UPSsss

By Anubis Leave a Comment
Categories: Advertising Awards, Brand Hijacking, COPY CAT ADS, Copycat and Graphic Design

Agency: Jung von Matt, Berlin, Germany

Creative Directors: Jan Harbeck, David Mously

Executive Creative Directors: Mathias Stiller, Wolfgang Schneider

Art Director: David Mously

Copywriter: Jan Harbeck

Year: 2007

Source: http://www.coloribus.com/paedia/prints/2007/11/06/195160/

9beef6b6a54891dbcbd323a0635269d4ff4f3391/

The above entry was submitted to Epica. Although it did not win it did however got featured in Epica annual titled “Book Twenty One” on page: 65. ISBN 13: 9782-88479-106-9.

 

In my personal opinion…This is a great ad and a good example of brand hijacking. I would also like to highlight the important fact that this type of advertising is prohibited in the Arab world.

Picture 12

Dash Courier Service – 2009
Agency : Marked for Trade, Charlotte (USA)

Source: Oops!…I Did It Again / Oups!… c’était déjà fait



04
Jul
08

FedUp with FedEx?

By Anubis Leave a Comment
Categories: Brand Hijacking, Graphic Design and X-Files

Advertising Agency: Publicis Toronto, Canada

Executive Creative Director: Duncan Bruce

Associate Creative Directors: Matt Litzinger, David Daga

Copywriter: David Daga

Art Director: Matt Litzinger

Source: http://www.coloribus.com/paedia/prints/2007/11/19/195537/

b6b24a442a9909085c8233ae348f0916e583e272/

04
Jul
08

Moo Zain = not good

By Anubis Leave a Comment
Categories: COPY CAT ADS

October 2004 ;)

Source: http://www.coloribus.com/admirror/attraction_effect/

 

Less original: Zain

Agency: JWT

Creative Director: Mazen Faied

Kuwait – Jan 2008

Source:http://www.ads2blog.com/2008/01/17/zain-shared-internet/

Hmmm, so much like the MTC…I mean Zain; cupcake/spoon ad.

copy an idea, replace the coffee with a cupcake and volaaa you have a Zain ad but that does not mean it is a good ad ;)

dsc09619

Client: Cafe’ Supreme

Agency: C3

Country: Kuwait – 2009

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

04
Jul
08

Dirty Laundry

By Anubis Leave a Comment
Categories: Advertising Awards, Cliche, COPY CAT ADS, Copycat, creative, Creativity, Dubai Lynx 2008, Dubai Lynx 2009, Graphic Design and KAAA

Advertising Agency: TBWA, Vienna, Austria
Creative Directors: Gerda Reichl-Schebesta, Bernhard Grafl
Copywriters: Sarah Krobath, Karin Schalko
Art Director: Sabina Karasegh
Photographer: staudingerstelzhammer
Graphic Designer: Marlies Löcker

Source: http://www.coloribus.com/paedia/prints/2008/05/01/200271/

532874efaa9b2337f9ea7e4bc1d2d81a7551ff11/

Less Original

Gold KAAA Press, Cleaning & Personal Care

Title: Socks

Art Director: Mohamed Deeb

 

Creative Director: Hesham Ellaban

Account Handler: Wael Nazeem

Advertising Agency : Saatchi & Saatchi

Country: Egypt – Cairo

Client: Procter & Gamble Egypt

 Gold KAAA Press Advertising Campaigns

Title: Sock, Moon, Mountain

Art Director:Rajesh Kulkarni

Copy Writer: Avinash Sampath

Creative Director: Ed Jones

Account Handler: Hamid Naqvi

Advertising Agency : Saatchi & Saatchi

Country: UAE – Dubai

Client: Mohammed Sultan, Procter & Gamble

The same ad has been referenced in the KAAA award book 2005- 2006, The credits are different on both the pages.Check out KAAA Book page 104 & 122 ;)

picture-4

Client: Ariel “long lasting freshness” - 2009

Agency : Saatchi & Saatchi (Belgium)

Source: Campaign – Middle East – Front page – 18 January – 31 January 2009 issue.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

picture-23

 

Source:It really socks! / Une forte odeur de déjà-vu!

This “Tea Bag” ad is yet another example of expressing a product benefit visually by portraying it as a car freshener.

teabag

But the ad below takes a different path by exaggerating how much fishing fanatics love the smell of fish. nice twist.

ppofish

Advertising Agency: Sapient Nitro Brisbane, Australia
Creative Directors: Nancy Hartley, James Burchill
Art Director: Kory mcavoy
Retoucher: Derek Leong
Copywriter: Gordon Haynes

Source: ppofish.jpg

01
Jul
08

plus!!!

By Anubis Leave a Comment
Categories: COPY CAT LOGOS

Source: http://blog.iamparagon.com/archives/283

A logo (Greek λογότυπος = logotypos) is a graphical element, (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. Typically, a logo’s design is for immediate recognition, inspiring trust, admiration, loyalty and an implied superiority. [1] The logo is one aspect of a company’s commercial brand, or economic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market. Logos are also used to identify organizations and other non-commercial entities.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

Next Entries »

Louai Alasfahani

1

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

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