Archive for September, 2008

30
Sep
08

face2face

Source: http://www.coloribus.com/admirror/photo_with_soldier/

Stock photography consists of existing photographs that can be licensed for specific uses. Publishers, advertising agencies, graphic artists, and others use stock photography to fulfill the needs of their creative assignments. A customer who uses stock photography instead of hiring a photographer can save time and money, but can also sacrifice creative control. – Wikipedia.

28
Sep
08

Wings

Original: TATA

Agency: Young & Rubicam

India – 1998.

Less Original: Nissan

Agency: TBWA\RAAD

UAE – 2005

The Nissan Armada ad was published in Arab Ad magazine April 2005 issue, Vol. 15. No. 4. Page: 28 – 29.

Source: the above two examples are featured in a book titled “Nouveau?” by Joe La Pompe. Page: 18. ISBN: 978-2-7533-0069-9.

Power made for the runway.

Agency: designO2, Cairo, Egypt
Creative Director / Art Director: Amr ElGeddawy
Copywriter: Rania ElKest
Illustrator: Ossama Mohammed
Published: April 2007

Source: www.joelapompe.net

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

28
Sep
08

I-con

The I-Pod campaign has become a worldwide recognized icon and so is the Che’.
The cover of Communication Arts is a great embodiment of both icons as well as the Nike swoosh.

27
Sep
08

Fivebuck$

Kieron Dwyer
“Consumer Whore”
Graphic, 1999

In 2000, a year after Kieron Dwyer made comic books, t-shirts, and stickers with his version of the Starbucks logo, the company sued him, obtaining an injunction that prevented Dwyer from using the parody until the case was scheduled to go to court over a year later. When the case was finally settled, Dwyer was allowed to continue displaying his logo but only in extremely limited circumstances. No more comic books, t-shirts, or stickers: he may post the image on the web but not on his own website — nor may he link from his website to any other sites that show the parody. In short, Dwyer is permitted to use the logo as long as Starbucks can be confident that no one will see it.

Source:http://www.illegal-art.org/print/popups/consumer.html

Source: http://www.felixsockwell.com/index.php/identity/ad_age1/

27
Sep
08

Go gola!!!

Gola is a kind of Indian Slush Puppie – crushed ice with flavoured syrup on top. This stall, set up outside a shopping centre in what is one of Mumbai’s more upscale areas, has found a cheeky way to reach out to internet-using middle class shoppers – other than supplying “the world’s cleanest Gola” that is.

Source: http://www.creativereview.co.uk/crblog/google-or-gogola/

A logo (Greek λογότυπος = logotypos) is a graphical element, (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. Typically, a logo’s design is for immediate recognition, inspiring trust, admiration, loyalty and an implied superiority. [1] The logo is one aspect of a company’s commercial brand, or economic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market. Logos are also used to identify organizations and other non-commercial entities.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

25
Sep
08

Good Year

23
Sep
08

Surrender

Original: Veet

Source: submitted by Dozero ;)

Less original: Braun

Advertising Agency: Impact BBDO

Creative Director: Jennie Morris

Art Director: Srinivasa Rao

Copywriter: Sony Raj. R

Illustrator: Binoy Mohan

UAE – 2008

Source: http://www.adblogarabia.com/the-new-revolutionary-hair-lift-system/

Based on previous posts on this blog of copy cats that won; I wouldn’t be surprised to see this (and similar) entry submitted to upcoming award competitions such as Dubai Lynx, KAAA, MENA Crystal, etc. whether it wins or not is yet to be seen…watch this space ;)

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

17
Sep
08

PlaTonic Brown envelope

Original?: Toshiba

Agency: Shalmor Avnon Amichay / Young & Rubicam

Israel – 2004

Distinction: Bronze medal at the New York Advertising Festival

Original?: Sony

Agency: MPRC

Belgium – 2004

Distinction: Silver medal at the New York Advertising Festival

Less original: Sony

Agency: Tonic Communications

UAE – 2005

Distinction: Gold medal at the Cannes Lions advertising festival

All of the above examples are featured in a book titled “Nouveau?” by Joe La Pompe. Pages: 226 – 227. ISBN: 978-2-7533-0069-9.

Source:www.joelapompe.net

It is sad that the first gold lion from the Middle East is traced back as a copy cat or an idea that has been done before by two other agencies a year earlier whom already got awarded for the creative idea in a widely publicized international event…yet the UAE advertising industry still boosts about its leading position in the MENA region and its top notch creative’s.

here is and excerpt of what the creative director of Tonic had to say about creativity as it was published in Media Week…

Picture 12

published in GMR Gulf Marketing Review. June 2005. Page: 37.

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

 

17
Sep
08

top that

Original: Toyota 4 Runner

Agency: WestWayne

2006

Distinction: Selectionne dans le Graphis Advertising Annual

Less original: LandRover

Agency: Team Young & Rubicam

UAE – 2007

Distinction: Shortlist at the Cannes Lions Advertising Festival

The above two examples are featured in a book titled “Nouveau?” by Joe La Pompe. Page: 22 ISBN: 978-2-7533-0069-9.

Source: www.joelapompe.net

The Landrover example is also featured in ArabAd magazine July 2007 issue, Vol. 17. No. 7. Page:94.

Very clean; not even a slogan, or a website unlike the below example featured in Communication Arts “Advertising Annual 46″ December issue No. 341. Page:07.

land-rover

Art Directors: Alex Bamford & Hollens.

Writer: Mark Bollens.

Photographer: Garry Simpson.

Digital imaging & Retouching: Brendan Hayley & Taylor James.

Agency: Rainey Kelley Campbell Roalfe/Y&R.

Client: Landrover.

Country: UK.

Year: 2005.

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

 

 

17
Sep
08

cookadoodledoooo

Original: Ogalo Restaurant

Agency: McCann Erickson

Australia – 2004

Less original: Nando’s Restaurant

Agency: Precept Gulf

Art Dirctor: Tushar Mahajan

Copywriter: Wayne Fernandes

UAE – 2006

The above two examples are featured in a book titled “Nouveau?” by Joe La Pompe. Pages: 56. ISBN: 978-2-7533-0069-9.

Source: www.joelapompe.net

The Nando’s ad found its way to the Epica awards!!! although it did not win; however it got publishe in page: 27 of “Book Twenty One” ISBN 13: 9782-88479-106-9. Precept Gulf…what were you thinking?…that you could copy someone else concept and win!!! I extend special thanks to Epica alret expert pannel of judges.

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

 




Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

CONTACT

louai@paragonmc.com Mobile: +965 66009977 P.O. Box 6097 Salmiya 22071 Kuwait

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