ANUBIS

The recently published book titled “Nouveau?” ISBN: 978-2-7533-0069-9 by Joe La Pompe is in my personal opinion a really brave step forward towards the advancement of true creativity in the advertising industry on a global scale; as in an effort to reduce copy cat advertising the contents of the book shed light and exposes with clear visual evidence, dates, client names, agency name, country, etc; the so-called “telepathy” that is spreading like a pandemic proving the adage that “You can fool some of the people some of the time but you cannot fool all the people all the time”

My advice is BUY THE BOOK it is worth it; You will not be disappointed as the book features plenty of award winning copycat examples from the Middle East and India; some of the examples are featured in the authors website www.joelapompe.net few are featured on this blog and very soon more examples will be posted with permission from the author…so watch this space.

Regards,

Louai Alasfahani

Watch the  video interview with Joe (English sub-titles) in Cannes Lions ACT (Advertising Community Together) exhibition.