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Original: Toyota 4 Runner

Agency: WestWayne


Distinction: Selectionne dans le Graphis Advertising Annual

Less original: LandRover

Agency: Team Young & Rubicam

UAE – 2007

Distinction: Shortlist at the Cannes Lions Advertising Festival

The above two examples are featured in a book titled “Nouveau?” by Joe La Pompe. Page: 22 ISBN: 978-2-7533-0069-9.

Source: www.joelapompe.net

The Landrover example is also featured in ArabAd magazine July 2007 issue, Vol. 17. No. 7. Page:94.

Very clean; not even a slogan, or a website unlike the below example featured in Communication Arts “Advertising Annual 46” December issue No. 341. Page:07.


Art Directors: Alex Bamford & Hollens.

Writer: Mark Bollens.

Photographer: Garry Simpson.

Digital imaging & Retouching: Brendan Hayley & Taylor James.

Agency: Rainey Kelley Campbell Roalfe/Y&R.

Client: Landrover.

Country: UK.

Year: 2005.

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

Louai Alasfahani


ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

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