ANUBIS

Client: Honda

Kuwait

Client: Lexus

Saudi Arabia

Both print ads were published in the GCC, both are in the same category, they are also both Japanese but most importantly both ads have the same concept which visually ties in with the head line “A powerful reflection” or “A reflection of power”.

Client: Chevrolet

Agency: Impact & Echo BBDO

Kuwait

Headline: “the reflection of Capric on your life”

Sub Headline: “Loved by everyone”

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.