Edward de Bono is the founding father of lateral thinking and is widely thought of as the world’s leading authority on creative thinking and the direct teaching of thinking as a skill.
Dr. Edward De Bono and Louai Alasfahani
Ellie Farah (Mindshare General Manager), Walied Kanafani (Media Edge:CIA Managing Director), Delegate (Media), Louai Alasfahani (Paragon CCO), Zeina Mukadam (PH7 Managing Director) and Andre Karam (Arab Times Marketing Director)
One of the organizers (Global Leaders), Andre Karam (Arab Times Marketing Director), Louai Alasfahani (Paragon CCO)
IAA members got a 30% Discount. it could have been 50% if we had a bigger IAA audiance.
IAA members also got a signed book by Dr. Edward De Bono titled “The Free Mind”.
Featured in the IAA newsletter Network News Issue #17 October 2008. Page: 2.




















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