Archive for October, 2008
17
Oct
08
Game over
16
Oct
08
Edward De Bono in Kuwait
Edward de Bono is the founding father of lateral thinking and is widely thought of as the world’s leading authority on creative thinking and the direct teaching of thinking as a skill.
Dr. Edward De Bono and Louai Alasfahani
Ellie Farah (Mindshare General Manager), Walied Kanafani (Media Edge:CIA Managing Director), Delegate (Media), Louai Alasfahani (Paragon CCO), Zeina Mukadam (PH7 Managing Director) and Andre Karam (Arab Times Marketing Director)
One of the organizers (Global Leaders), Andre Karam (Arab Times Marketing Director), Louai Alasfahani (Paragon CCO)
IAA members got a 30% Discount. it could have been 50% if we had a bigger IAA audiance.
IAA members also got a signed book by Dr. Edward De Bono titled “The Free Mind”.
Featured in the IAA newsletter Network News Issue #17 October 2008. Page: 2.
16
Oct
08
face of illusion
Source: http://www.eyetricks.com/0205.htm
Client: Gulf Connexions
Country: UAE
Client: Canon
Agency: dentsuINDIO, Philippines
Creative Directors: Randy Tiempo, Lawin Bulatao
Art Director: Wham Bacabac
Copywriter: Kulas Abrenilla
Consulting Manager: Addie Adipue
Published: December 2009
Source: Canon EOS Lenses : Illusion
An optical illusion (also called a visual illusion) is characterized by visually perceived images that are deceptive or misleading. The information gathered by the eye is processed by the brain to give apercept that does not tally with a physical measurement of the stimulus source. There are three main types of illusion – literal optical illusions that create images that are different from the objects that make them, physiological illusions that are the effects on the eyes and brain of excessive stimulation of a specific type – brightness, tilt, color, movement, and cognitive illusions where the eye and brain make unconscious inferences. – Wikipedia.
16
Oct
08
what woman want
Client: Midas Furniture.
Agency: Al Hudhud
Country: Kuwait.
I had created the above Midas logo years back and I was never compensated for my work by the client.
Client: Bridgestone
Country: Kuwait.
Above design by Paragon Marketing Communications – Kuwait.
Dear all,
It is my pleasure to announce the commencement of the European Film Week in Kuwait in the period from 26 – 30 of October, 2008.
Admission is free to all on come-first sreve-first basis; so please make sure to come early to reserve your seat.
A copy from the film schedule will be available at Cinescape Shaab Park cinema in a few days.
Additional information will be available in the form of a press release in the Kuwait’s daily newspapers after the scheduled press conference.
Please feel free to contact me on my mobile +965 66 00 99 77 as it would be my pleasure to be of assistance.
Regards,
Louai Alasfahani
IAA Kuwait Chapter – Secretary General
From left: Dr. Danial Boulos (President – IAA Kuwait Chapter), Louai Alasfahani (General Secretary – IAA Kuwait Chapter), American Embassdor to Kuwait, German Embassador to Kuwait, French Embasador to Kuwait.
From left: Bulgarian Ambassador to Kuwait Ilko Shivatchive and Louai Alasfahani
12
Oct
08
legs
Back to the basics of graphic design. Postive and negative spaces. Always mesmerizing.
Credit: JWT Shanghai
Source: http://adsoftheworld.com/media/print/bronze_bodies_tanning_center?size=_original
An optical illusion (also called a visual illusion) is characterized by visually perceived images that are deceptive or misleading. The information gathered by the eye is processed by the brain to give apercept that does not tally with a physical measurement of the stimulus source. There are three main types of illusion – literal optical illusions that create images that are different from the objects that make them, physiological illusions that are the effects on the eyes and brain of excessive stimulation of a specific type – brightness, tilt, color, movement, and cognitive illusions where the eye and brain make unconscious inferences. – Wikipedia.
12
Oct
08
Hot dog
08
Oct
08
What can creativity do?
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07
Oct
08
why pay?
Original
Title: Pay Us to Kill You
Format: Poster
Art Director/Designer: G. Dan Covert
Client: California College of the Arts
Country: USA
Year: 2001
Excerpt from the book “This artist’s grandmother passed away after a long battle with emphysema, which provoked this poster focusing on how profitable the tobacco industry has been while promoting illness and death”
The above example is featured in a book titled “The Design of Dissent” by Milton Glaser & Mirko Ilic’. Page: 156. ISBN:1-59253-117-2.
Less Original
Client: The Emirates Post
Agency: Index Advertising
Country: UAE
Year: 2006
Source: http://www.adblogarabia.com/cigarettes-are-the-weapons-of-mass-destruction/
Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.
A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.
Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.
“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.
06
Oct
08
Drivers wanted
Title: VW spoof ad
Format: Poster
Art Director/Designer: Matt Erceg
Client: No Client
Country: USA
Year: 2001
Excerpt from the book “this design spoofs ads for the cute Volkswagen everyone loves by reminding the viewer who was responsible for supporting the development of the original “people’s car” as they were known when first produced in Germany, by inserting and image of Hitler in his own Volkswagen.”
The above example is featured in a book titled “The Design of Dissent” by Milton Glaser & Mirko Ilic’. Page: 153. ISBN:1-59253-117-2.
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