Balanced bottles




Less original: Masafi

Agency: Team Y&R

Country: UAE

Year: 2003

From what I am seeing I think I should have a full section dedicated just for Team Y&R UAE!!! What do you think?

2007 huile

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.


The above examples are featured in a book titled “Nouveau?” by Joe La Pompe. Page: 80 – 81. ISBN: 978-2-7533-0069-9.


Agency: Saatchi & saatchi

Country: India, Mumbai

Art Director: Vinay Patil

Photography: Raj Mistry

Copywriter: Juju Basu

6 Responses to “Balanced bottles”

  1. 1 stepheonwilliams
    November 10, 2008 at 8:31 am

    I love edward de bono very smart man.I have been listening to Lateral thinking for a couple of weeks now and don’t really understand everything he is saying but will catch on eventually.

  2. November 10, 2008 at 11:00 am

    You can find a few interesting things on Edward De Bono on YouTube. Check out the post on this site titled Edward De Bono and download the PDF file on his latest seminar held in Kuwait.

  3. February 25, 2013 at 5:06 am

    Hello just wanted to give you a quick heads up. The words in
    your article seem to be running off the screen in Chrome. I’m not sure if this is a formatting issue or something to do with web browser compatibility but I figured I’d post to let you know.

    The design and style look great though! Hope you get
    the issue fixed soon. Many thanks

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Louai Alasfahani


ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

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