Forever young, ancient idea by Mounir Harfouche


Client: Splendeur Beauty Center

Agency: Grey Worldwide

Creative director: Mounir Harfouche

Country: UAE

Year: 2006

As part of a special report on Cannes Lions 2006 the above example was published in Communicate magazine; June 2006. Issue: 18. Page: 29.


No really…what did you think (did you think?)…that you would copy past one of the oldest optical illusions add a client logo, send it to Cannes and get a Lion!!!! Really you thought you could pull it off J my advice is THINK again and again and again till you crack a good NEW idea…Just a thought 😉

The following is a twist on the same concept…


An optical illusion (also called a visual illusion) is characterized by visually perceived images that are deceptive or misleading. The information gathered by the eye is processed by the brain to give a percept that does not tally with a physical measurement of the stimulus source. There are three main types of illusion – literal optical illusions that create images that are different from the objects that make them, physiological illusions that are the effects on the eyes and brain of excessive stimulation of a specific type – brightness, tilt, color, movement, and cognitive illusions where the eye and brain make unconscious inferences. – Wikipedia.

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Louai Alasfahani


ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

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