Archive for November, 2008

Nov

head shot

By Anubis 1 Comment

Categories: Cliche, COPY CAT ADS, Copycat and Louai Alasfahani

Client: Grass TV

Agency: Talent

Designer: Seif El Degwi

Country: Kuwait

Year: November, 2008

Source: http://www.adblogarabia.com/ghiras-tv-whats-your-mood-today/

Featured in Media Week magazine. 16th of November 2008. Page: 34.

I almost forgot to mention this movie poster “Forfeit” the guy has a TV head!!!

Client: Al Ghanim Industries

Agency: Impact & Echo BBDO

Country: Kuwait

Year: from the advertised models it is a couple of years back

The same concept/art direction was used back in 1991 by Alpha Boushahri for BKME in Kuwait.

perfetti

matcheads

Letterhead & Logo Design 11. Publisher: Rockport.

By the way, our work (Paragon Marketing Communications) is featured in this book

A cliché is a bankrupt idea because it is over used, even though it is commonly understood.

Client: BKME – Bank of Kuwait and the Middle East

Agency: Alpha

Country: Kuwait

Year: 1995.

Yup, that is me in my modeling days

Nov

Marker

By Anubis Leave a Comment

Categories: Che Guevara

Silver Winner LIA 2008

Media Used: Newspaper
Corporate Name of Client: Luxor Writing Instruments Pvt Ltd
Agency: Leo Burnett India, Mumbai
Chief Creative Officer: K.V. Sridhar
Executive Creative Director: Santosh Padhi
Copywriter: Russell Barrett
Art Director: Santosh Padhi
Illustrator: Kunal Mhabadi

Client: Absolut Vodka

Agency: TBWA\Paris

Creative Director: Chris Garbutt, Mathttew Branning

Copy Writer: Guilaume Chifflot

Awards: Cannes Lions – Shortlist

Country: France

Year: 2005

Featured in a book by Ed. Julius Wiedemann titled “Advertising Now. Print” by Taschen publishing, Page: 126. ISBN: 978-3-8228-4027-6.

www.taschen.com

Nov

0/10

By Anubis Leave a Comment

Categories: Clip Art

Clip art, in the graphic arts, refers to pre-made images used to illustrate any medium. Today, clip art is used extensively in both personal and commercial projects, ranging from home-printed greeting cards to commercial candles. Clip art comes in many forms, both electronic and printed. However, most clip art today is created, distributed, and used in an electronic form. Since its inception, clip art has evolved to include a wide variety of content, file formats, illustration styles, and licensing restrictions. Clip art is generally composed exclusively of illustrations (created by hand or by computer software), and does not include stock photography. source: wikipedia.

clipartlogo1

Nov

Working in a vacuum

By Anubis Leave a Comment

Categories: COPY CAT ADS

Client: Electrolux vacuum cleaners

Published in Campaign. 3rd of December 2006. Page: 21.

Client: Coca Cola

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

Nov

copywriter wanted

By Anubis Leave a Comment

Categories: Uncategorized

This self promotion ad published in Kuwait did more harm than good as it showed a major weakness in the agency copywriting capabilities to say the least.

NB. Anyone can include the word “International” in their name in this part of the world.

Nov

Keep waking

By Anubis Leave a Comment

Categories: Brand Hijacking

In this Clarks ad published in KSA; the world famous Johnny Walker slogan “keep walking” is not only hijacked but also misspelled “keep waking”

Nov

Slow Gun

By Anubis Leave a Comment

Categories: Brand Hijacking

I have received this run of the mill ad by e-mail today but what grabbed my attention was the religious campaign Arabic slogan that is almost identical to the Arabic slogan of one of the sponsors – McDonalds!!!

Nov

Forever young, ancient idea

By Anubis Leave a Comment

Categories: Cliche, COPY CAT ADS and Optical Illusions

Client: Splendeur Beauty Center

Agency: Grey Worldwide

Creative director: Mounir Harfouche

Country: UAE

Year: 2006

As part of a special report on Cannes Lions 2006 the above example was published in Communicate magazine; June 2006. Issue: 18. Page: 29.

No really…what did you think (did you think?)…that you would copy past one of the oldest optical illusions add a client logo, send it to Cannes and get a Lion!!!! Really you thought you could pull it off J my advice is THINK again and again and again till you crack a good NEW idea…Just a thought

An optical illusion (also called a visual illusion) is characterized by visually perceived images that are deceptive or misleading. The information gathered by the eye is processed by the brain to give a percept that does not tally with a physical measurement of the stimulus source. There are three main types of illusion – literal optical illusions that create images that are different from the objects that make them, physiological illusions that are the effects on the eyes and brain of excessive stimulation of a specific type – brightness, tilt, color, movement, and cognitive illusions where the eye and brain make unconscious inferences. – Wikipedia.

Nov

Leo Burnett Dubai retro organic haircut

By Anubis Leave a Comment

Categories: Advertising Awards, Cliche, COPY CAT ADS, Copycat, Dubai Lynx 2008, Dubai Lynx 2009, Dubai Lynx 2010, Dubai Lynx 2011, Dubai Lynx 2012, Jordan Advertising Awards, KAAA and MENA Crystal

“It’s so natural it was done before that I really wonder how this poster reached the Cannes 2010 Shortlist? Jurors were probably blind : their hair probably grew too long … hiding their eyes?” – Joe Lapompe.

salon-de2004

Beka International Hairstylist – 2004
Source : Art Directors Club Merit
Agency : Ogilvy Sao Paulo (Brazil)

the-hairdressrs2007

The Hairdressers / Ambient – 2007
Source : Chip Shop Awards Best Ambient
Agency : MDA creative (United Kingdom)

The above examples are featured in a book titled “Nouveau?” by Joe La Pompe. Page: 101. ISBN: 978-2-7533-0069-9.

leo-burnett-dubai

Less original: X Trim

Agency: Leo Burnett

Creative director: Greg Bray

Country: UAE

Year: 2006

As part of a special report on Cannes Lions 2006 the above example was published in Communicate magazine; June 2006. Issue: 18. Page: 30.

The above was published in GMR Gulf Marketing Review in June 2005. Page: 48.

Pantene “Nature Fusion” – 2010

Source : Cannes Outdoor SHORTLIST
Agency : Grey Johannesburg (South Africa)

Notice the resemblance…

Pineda Hait Transplant Clinic / Ambient – 2009
Source : Cannes Festival Longlist
Agency : TBWA Makati City (Philippines)

The followingis a good example of how to express an old idea in a new way.

inspiration_visa

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

Nov

Scams

By Anubis 1 Comment

Categories: Articles

This is a very interesting article published by Campaign – Middle East. 26 October – 8 November issue. Page: 6.

FP7 Doha – EA Games.

picture-3 picture-2

picture-4

Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

CONTACT

louai@paragonmc.com

Skype: louai.asfahani

Oman Mobile: +968 94 009977

Kuwait Mobile: +965 66 009977

ANUBIS

Archive for November, 2008

head shot

A cliché is a bankrupt idea because it is over used, even though it is commonly understood.

Marker

Silver Winner LIA 2008

0/10

Working in a vacuum

copywriter wanted

Keep waking

Slow Gun

Forever young, ancient idea

Leo Burnett Dubai retro organic haircut

Scams

This is a very interesting article published by Campaign – Middle East. 26 October – 8 November issue. Page: 6.

FP7 Doha – EA Games.

Louai Alasfahani

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