Archive for December, 2008

30
Dec
08

Knitting else matters

By Anubis 4 Comments
Categories: Stock Images

dsc09502

Client: AREPCO

Agency: C3 – C Cube

Country: Kuwait

Year: 2008

24544912209033766

Source: http://www.shutterstock.com/pic-17132815-knitted-house-on-white-background.html

arepco

Stock photography consists of existing photographs that can be licensed for specific uses. Publishers, advertising agencies, graphic artists, and others use stock photography to fulfill the needs of their creative assignments. A customer who uses stock photography instead of hiring a photographer can save time and money, but can also sacrifice creative control. – Wikipedia.

30
Dec
08

Che familia

By Anubis 2 Comments
Categories: Che Guevara

che-family

Client: Sanitas Family Plan – Medical Insurance

Agency: Contrapunto

Creative Director: Antonio Montero, Juan Silva

Art Director: Ruben Navio

Copy Writer: Fernando Perez

Illustrator: Manolo Palau

Awards: Cannes Lions – Gold (for the campaign)

Country: Spain

Year: 2003

Featured in a book by Ed. Julius Wiedemann titled “Advertising Now. Print” by Taschen publishing, Page: 024. ISBN: 978-3-8228-4027-6.

www.taschen.com

30
Dec
08

007

By Anubis Leave a Comment
Categories: Brand Hijacking

family-plan-2

Client: Sanitas Family Plan – Medical Insurance

Agency: Contrapunto

Creative Director: Antonio Montero, Juan Silva

Art Director: Ruben Navio

Copy Writer: Fernando Perez

Illustrator: Manolo Palau

Awards: Cannes Lions – Gold (for the campaign)

Country: Spain

Year: 2003

Featured in a book by Ed. Julius Wiedemann titled “Advertising Now. Print” by Taschen publishing, Page: 024. ISBN: 978-3-8228-4027-6.

www.taschen.com

28
Dec
08

Absolut Unreal

By Anubis Leave a Comment
Categories: Cliche and Optical Illusions

absolut-parallel

Client: The Absolut Company

Agency: TBWA\London

Creative Director: Trvor Beattie

Art Director: Chris Bovill, Jhon Allison

Copy Writer: Chris Bovill, Jhon Allison

Illustrator: Alex Fairman,Chris Bovill, Jhon Allison

Typographer: Alex Fair

Awards: Cannes Lions – Shortlist

Country: United Kingdom

Year: 2003

Featured in a book by Ed. Julius Wiedemann titled “Advertising Now. Print” by Taschen publishing, Page: 129. ISBN: 978-3-8228-4027-6.

www.taschen.com

An optical illusion (also called a visual illusion) is characterized by visually perceived images that are deceptive or misleading. The information gathered by the eye is processed by the brain to give apercept that does not tally with a physical measurement of the stimulus source. There are three main types of illusion – literal optical illusions that create images that are different from the objects that make them, physiological illusions that are the effects on the eyes and brain of excessive stimulation of a specific type – brightness, tilt, color, movement, and cognitive illusions where the eye and brain make unconscious inferences. – Wikipedia.

27
Dec
08

western

By Anubis Leave a Comment
Categories: Uncategorized

western-union

Client: Western Union – money transfer

Agency: Ambience d’Arcy Advertising

Creative Director: Elsie Nanji

Art Director: Prasanna Sankhe

Copy Writer: K.B. Vinod

Photographer: Ashish Vaidya

Illustrator: Milind Aglave, Chandrakant Wane, Sahebrao Hare

Typographer: Priti Karekar

Awards: Cannes Lions – Shortlist

Country: India

Year: 2003

Featured in a book by Ed. Julius Wiedemann titled “Advertising Now. Print” by Taschen publishing, Page: 328. ISBN: 978-3-8228-4027-6.

www.taschen.com

26
Dec
08

pregnant

By Anubis 1 Comment
Categories: COPY CAT ADS

new-beetle

Less Original: VW

Agency: Impact BBDO

Country: Lebanon

Year: November, 2008

Source: http://www.adblogarabia.com/the-new-beetle-by-special-delivery-only/

vwcozd2

Original: VW

Agency: Ogilvy & Mather Rightford Searle-tripp & Makin

Creative Director: Mark Fisher

Copywriter: Joshua Bryer, Mark Fisher

Art Director: Gavin Wood

Account Supervisor: Mike Abel

Country: South Africa

Year: 2000

Featured in a book by Ed. Julius Wiedemann titled “Advertising Now. Print” by Taschen publishing, Page:597. ISBN: 978-3-8228-4027-6.

www.taschen.com

 

wunderthemes

Year: 2000

Source: http://newbeetle.org/forums/miscellaneous-hoo-ha/35544-new-beetle-ads-2.html

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

 

 

 

25
Dec
08

Abibas

By Anubis Leave a Comment
Categories: Ghost Ads

adidas_0

Advertising Agency : Media Marquee, Egypt
Creative & Art Director : Sherif Mounir

Source: http://www.adblogarabia.com/adidas-speed-boots/

this ad was never published in the own words of the creator…”Hi Mr Louai Alasfahani ..thanks for your comment ) this ad not published this is a Interior brief in my agency

ghost-busters

22
Dec
08

Superbrand

By Anubis Leave a Comment
Categories: Brand Hijacking

all-bran

Client: Kellogg’s All Bran

Agency: Leo Burnett

Creative Director: Jorge Aguilar, Genaro Slagado

Art Director: Jorge Aguilar

Copywriter: Erick de Kerpel

Art Buyer: GreenStar

Featured in a book by Ed. Julius Wiedemann titled “Advertising Now. Print” Taschen publishing, Page: 108. ISBN: 978-3-8228-4027-6. www.taschen.com

18
Dec
08

Car…ribaaaa

By Anubis Leave a Comment
Categories: Che Guevara

renaultfinalren2

 

dvertising Agency: JWT, Cairo
Executive Creative Director: Fady Chamaa
Creative Director: Hesham Ellabban
Art Directors/Copywriters: Ramy Elsakka, Hesham Ellabban
Illustrator: Ramy Elsakka

Source: http://mediame.com/sites/default/files/images/Renaultfinalren2.jpg

18
Dec
08

Reputation

By Anubis Leave a Comment
Categories: Articles and KAAA

7december

Published in Campaign, 7 December – 20 December, 2008 issue, page: 20.

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Louai Alasfahani

1

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

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