Merry Adha


Client: BKME (Bank of Kuwait and the Middle East).

Agency: Horizon FCB.

Creative Director: Joe Ghazal.

Country: Kuwait.

Year: December, 2008.

This is an ad with “balls” J; Christmas tree decorations “balls” are used as the main visual to send out the Islamic Eid Al Adha greeting – Not a good idea for a bank that is in the process of becoming Sharia’a compliant.

the inspiration for this creative concept is from www.shutterstock.com; just replace the lantern with a pearl 😉


Source: http://www.shutterstock.com/pic-16903675-simple-illustration-for-islamic-events-like-ramadan-month-feter-eid-adha-eid.html


 Source: http://www.shutterstock.com/pic-16248334-simple-illustration-for-islamic-events-like-ramadan-month-feter-eid-adha-eid.html


Client: United Laboratories

Country: Kuwait – 2009

Published in Al Dar daily Kuwaiti newspaper. August 25, 2009. Page:9. Business section.

Client: International Association of Public Transport

Year: 2011

Clip art, in the graphic arts, refers to pre-made images used to illustrate any medium. Today, clip art is used extensively in both personal and commercial projects, ranging from home-printed greeting cards to commercial candles. Clip art comes in many forms, both electronic and printed. However, most clip art today is created, distributed, and used in an electronic form. Since its inception, clip art has evolved to include a wide variety of content, file formats, illustration styles, and licensing restrictions. Clip art is generally composed exclusively of illustrations (created by hand or by computer software), and does not include stock photography. source: wikipedia.


The following is a good and relevant example on how to properly use Christmas balls decorations.


2 Responses to “Merry Adha”

  1. 1 Moe
    December 13, 2008 at 8:55 am

    I totally agree with you, it’s a very bad way to send a message to an islamic society, the guys at horizon should know better but I guess they were too busy thinking about christmas back home plus, how the hell did the marketing department approved it at BKME?! lol this one is sooo not gonna gice the bank any extra rating, if posted in lebanon i would give it 8/10 but here it’s 3/10 max

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Louai Alasfahani


ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

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