ANUBIS

Soruce: Al Anba (Kuwaiti daily newspaper). published on Saturday the 28th of June, 2008. Business Page: 25.

For the non-Arabic speaking audience – the above published article is about the diminishing profit margins in the GCC advertising industry which according to Al Anba amounts to just 1% from the gross billing compared to the international standard of 15% (or 17.65% on the Net).

To add insult to injury, many agencies are either giving away artwork for FREE or for a ridicules range of 50 – 100 KD (yes even international agencies are doing this).

As you have seen in previous posts the same “International” agencies are using the same clip art and stock photos as the local agencies, the printing press, the free lancers and the “Baqala” (small corner shops).