Less Original: VW
Agency: Impact BBDO
Year: November, 2008
Agency: Ogilvy & Mather Rightford Searle-tripp & Makin
Creative Director: Mark Fisher
Copywriter: Joshua Bryer, Mark Fisher
Art Director: Gavin Wood
Account Supervisor: Mike Abel
Country: South Africa
Featured in a book by Ed. Julius Wiedemann titled “Advertising Now. Print” by Taschen publishing, Page:597. ISBN: 978-3-8228-4027-6.
A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia
Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.
“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.