Client: Western Union – money transfer
Agency: Ambience d’Arcy Advertising
Creative Director: Elsie Nanji
Art Director: Prasanna Sankhe
Copy Writer: K.B. Vinod
Photographer: Ashish Vaidya
Illustrator: Milind Aglave, Chandrakant Wane, Sahebrao Hare
Typographer: Priti Karekar
Awards: Cannes Lions – Shortlist
Country: India
Year: 2003
Featured in a book by Ed. Julius Wiedemann titled “Advertising Now. Print” by Taschen publishing, Page: 328. ISBN: 978-3-8228-4027-6.
ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.
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