Client: The Absolut Company
Agency: TBWA\London
Creative Director: Trvor Beattie
Art Director: Chris Bovill, Jhon Allison
Copy Writer: Chris Bovill, Jhon Allison
Illustrator: Alex Fairman,Chris Bovill, Jhon Allison
Typographer: Alex Fair
Awards: Cannes Lions – Shortlist
Country: United Kingdom
Year: 2003
Featured in a book by Ed. Julius Wiedemann titled “Advertising Now. Print” by Taschen publishing, Page: 129. ISBN: 978-3-8228-4027-6.
An optical illusion (also called a visual illusion) is characterized by visually perceived images that are deceptive or misleading. The information gathered by the eye is processed by the brain to give apercept that does not tally with a physical measurement of the stimulus source. There are three main types of illusion – literal optical illusions that create images that are different from the objects that make them, physiological illusions that are the effects on the eyes and brain of excessive stimulation of a specific type – brightness, tilt, color, movement, and cognitive illusions where the eye and brain make unconscious inferences. – Wikipedia.
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