Client: Sanitas Family Plan – Medical Insurance
Agency: Contrapunto
Creative Director: Antonio Montero, Juan Silva
Art Director: Ruben Navio
Copy Writer: Fernando Perez
Illustrator: Manolo Palau
Awards: Cannes Lions – Gold (for the campaign)
Country: Spain
Year: 2003
Featured in a book by Ed. Julius Wiedemann titled “Advertising Now. Print” by Taschen publishing, Page: 024. ISBN: 978-3-8228-4027-6.
ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.
NOSPEC.COM
Paragon Marketing Communications
I can see from where this ad is coming. So many ads have used Mr Che that this campaign perfectly makes sense for medical insurance for family. Nice one!!
im happy you liked it. i love the concept and its execution.