Che familia


Client: Sanitas Family Plan – Medical Insurance

Agency: Contrapunto

Creative Director: Antonio Montero, Juan Silva

Art Director: Ruben Navio

Copy Writer: Fernando Perez

Illustrator: Manolo Palau

Awards: Cannes Lions – Gold (for the campaign)

Country: Spain

Year: 2003

Featured in a book by Ed. Julius Wiedemann titled “Advertising Now. Print” by Taschen publishing, Page: 024. ISBN: 978-3-8228-4027-6.


2 Responses to “Che familia”

  1. February 3, 2009 at 8:21 pm

    I can see from where this ad is coming. So many ads have used Mr Che that this campaign perfectly makes sense for medical insurance for family. Nice one!!

  2. February 4, 2009 at 1:12 pm

    im happy you liked it. i love the concept and its execution.

Leave a Reply

Your email address will not be published. Required fields are marked *

Louai Alasfahani


ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

Contact us

+968 94 009977